OPPO Unveils Next-Generation Under-Screen Camera Technology, Delivering an Immersive Full-Screen Experience

OPPO Under-Screen Camera Technology PR Pic#3

 




 

 

04 August, 2021, SHENZHEN : Leading global smart device brand OPPO today unveiled its next-generation under-screen camera (USC) technology for smartphones. By combining the best in hardware innovation and OPPO’s proprietary AI algorithms, the new under-screen camera solution discreetly places the front-facing camera under the smartphone display in a way that maintains the integrity and consistency of the entire screen, both during use and while in standby. Offering the perfect balance between consistent screen quality and camera image quality, it is an under-screen camera solution with no compromises.

This new under-screen camera solution solves many technical and manufacturing-related challenges that have plagued under-screen camera technology since the beginning of its development. Breakthroughs include resolving issues such as inconsistent display quality in the screen area above the under-screen camera, poor image quality caused by obstruction of the camera by the screen, as well as issues with product reliability and lifespan. Thanks to advances in these areas, OPPO has been able to deliver an upgraded under-screen camera solution that takes end-to-end, full-screen experience to new levels.

On the display, OPPO’s next-generation under-screen camera solution introduces several new innovations in structure design and AI algorithms. Innovative pixel geometry shrinks the size of each pixel without decreasing the number of pixels to ensure a 400-PPI high-quality display even in the camera area. Through Transparent wiring and new design OPPO replaces the traditional screen wiring with an innovative transparent wiring material resulting in much finer display quality with a smoother visual experience.

For uses such as reading e-books, browsing the news, or navigating with maps, OPPO’s next generation under-screen camera technology allows for the accurate display of smaller fonts and better preservation and representation of textural details and colors, resulting in a more consistent and immersive experience.

OPPO has also trained its AI diffraction reduction model using tens of thousands of images to control problems caused by diffraction at the light source, allowing users to capture clearer, more natural-looking images.

As consumer demand for larger screen-to-body ratios and novel smartphone form factors has grown, OPPO has invested heavily into research and development in these areas. OPPO has released three generations of under-screen camera solutions to date since it began its development of the technology in 2018, applying for over 200 related patents in the process. In 2020, OPPO also made further contributions to the development of the technology with the submission of its first proposed standards for under-screen camera technology to the International Electrotechnical Commission (IEC). Included in the submitted proposal were recommendations for 7 key technical metrics including display transmittance, reflectance, uniformity, Gamma correction, color shift, and brightness decay.

OPPO will continue its research and development into hardware design and algorithmic processing capabilities to further optimize its under-screen camera technology, with the end goal of bringing a more immersive, true full-screen under-screen camera system to users worldwide.

 

 

 



 

 

 




About us

Lanka Business News is amongst the leading online Business News portals in Sri Lanka, unique for its focus on contemporary business news relevant across multiple industries operating in the country. We present not only the news, but a perspective based on observations and possible implications of a prevailing news item. LBN also provides an insight to the impact of a global economic or industrial development, thus helping stakeholders make informed and calculated decisions.




Follow Us


Newsletter