SHENZHEN , CHINA – Media OutReach – 24 February 2022 – OPPO today
launched its latest family of flagship smartphones, the Find X5 Series,
marking another decisive step into the high-end market for the leading
smartphone brand. The new addition to the Find X Series is the first
smartphone series to be powered by OPPO’s MariSilicon X imaging NPU and
other industry-leading features. With its futuristic design, seamless
ceramic back panel, and premium International Warranty Service, every
aspect of the Find X5 Series has been tailored to deliver the best
possible user experience.
OPPO Find X5 Series
“At OPPO INNO DAY 2021, we announced our brand proposition of
‘Inspiration Ahead’, defining our commitment to constantly redraw the
boundaries of the smartphone experience to make life better for
everyone, regardless of the challenges and uncertainties faced,” said
William Liu, Vice President and President of Global Marketing at OPPO.
“With the Find X5 Series, we have raised the bar for flagship
smartphones in terms of style and performance, while never stopping in
our exploration of new possibilities.”
Rapid international growth reaches new heights
Last year saw OPPO establish itself in high-end markets worldwide while
delivering strong growth for its high-end devices. Through successful
partnerships with leading mobile operators, growth in the $600 segment
surpassed 200% in 2021, while global shipments of the OPPO Find X3
Series increased by 140% compared with the previous Find X Series.
As of December 2021, OPPO has filed for over 75,000 patent applications
and over 4,500 of them are related to 5G. With these strong technical
foundations, OPPO delivers a portfolio of high-performing 5G products,
the success of which have resulted in the brand ranking the second for
two consecutive years in global 5G smartphone shipments among Android
manufacturers according to the data from Canalys .
Global partnerships with the likes of Roland-Garros and Wimbledon have
also driven awareness for the OPPO brand worldwide. According to the
data from Canalys, in 2021, OPPO held on to its place as the fourth
largest smartphone manufacturer worldwide, with a total market share of
11% .
Taking the end-to-end smartphone experience to the next level
The OPPO Find X5 Series raises the bar for flagship smartphone
performance across the board with OPPO’s best-ever technology, product
experience, and customer service.
MariSilicon X — OPPO’s recently-unveiled self-designed imaging NPU —
makes its debut on the Find X5 Series. The NPU and its advanced in-house
algorithms, including AINR, deliver a leap in computational photography
performance. With MariSilicon X, the Find X5 Series is the first
flagship smartphone series capable of capturing clear 4K Ultra Night
Video that can rival what is seen by the human eye. Following its
long-held mission to bring both natural and professional colors to
smartphone imaging, OPPO has joined hands with Hasselblad to bring its
Natural Color Calibration to the Find X5 Series, empowering users to
unlock more emotive moments.
Elsewhere, many of OPPO’s breakthrough innovations can be found on the
Find X5 Series. OPPO’s upgraded 360° Smart Antenna 3.0 ensures stable
connectivity, with greater signal strength and range than other models.
The series also features enhanced Flash Charging technology for faster
charging, while a multi-tier cooling system ensures smooth overall
performance and efficient dissipation.
Beyond the phone itself, OPPO has turned its attention to the entire
customer experience. Find X5 Series owners will have access to OPPO’s
premium International Warranty Service, which can be used at over 2,500
service centers in 62 countries and regions worldwide.
A standout flagship, driven by OPPO’s human-centric insights
Guided by OPPO’s brand mission “Technology for Mankind, Kindness for the
World”, the Find X5 Series represents OPPO’s pursuit of human-centric
product features and designs aimed at improving the day-to-day lives of
its users.
The design of the Find X5 Series reflects every aspect of the user
experience. Built with advanced manufacturing technology, the curved and
continuous ceramic back panel is anti-fingerprint and comfortable to
hold while also providing greater protection and heat dissipation.
OPPO’s thoughtful consideration of its users is also manifested in
ColorOS 12.1, which includes features such as the O Relax digital
relaxation suite and Color Vision Enhancement for those who perceive
color differently or have color vision impairments.
O Relax helps users release their stress through sounds
Looking at the bigger picture, OPPO strives to be a sustainable company
and remains committed in its responsibility to the protection of the
planet. In May 2021, OPPO was among the first companies to join the Eco
Rating Labelling Scheme established by leading mobile operators in
Europe. OPPO has also adopted green product design practices into the
entire life cycle of the Find X5 Series: about 45% of the packaging is
made by recycled fiber, and the overall plastic used in the packaging
has reduced by 95% since 2019; for plastic materials that cannot be
replaced for now, OPPO choose to use the biodegradable polylactic acid
material; meanwhile, OPPO’s Battery Health Engine ensures the phone’s
battery is able to maintain more than 80% of its effective power after
1,600 charge cycles — which greatly extends the product durability. To
inspire more people to preserve the biodiversity of the planet, OPPO
also collaborates with National Geographic to capture beautiful imagery
of endangered and at risk animals, and supports National Geographic
Society and its wildlife conservation efforts as part of the Endangered
Colours campaign for the second consecutive year.
Photo by National Geographic Photographer Joel Sartore, shotting on
OPPO Find X5 Pro expert mode
With the new Find X5 Series, OPPO is breaking new ground in
technological innovation and human-centric user experience in the
high-end market while sticking to its core values — a trait that OPPO
will maintain as it continues to explore new possibilities in technology
and products that help make life better for users worldwide.