New Anthoney’s Farms (Private) Ltd, one of the leading producers in the country’s poultry sector with an undisputed reputation of providing nutritious meat products for a healthier nation, is strengthening its foothold in the frozen crispy chicken market in Sri Lanka with an expansive distributor strategy, reaffirming its position as the pioneers in this category.
Marketed under the brand Crizzpys, beneath the golden breading of this snack food is its green acclaimed Haritha chicken which stands for the freshest and safest meat that is nutrient-rich and antibiotic-free.
‘We have seen a steady growth in our range of frozen chicken breaded products as consumers preference and shift towards ready-to-eat quality fast food is slowly making its way,’ said its CEO Neil Suraweera. Amidst the numerous challenges, New Anthoney’s Farms is optimistic and shares a rather positive sentiment on the situation.
The poultry producer has continued to exhibit a tremendous growth in the recent months, investing heavily in its production and supply chain capabilities in addition to setting ambitious plans in key international markets, having successfully performed in its export strategy.
Domestically, 2022 marks a milestone for New Anthoney’s Farms with various initiatives being taken despite volatile industry conditions. It introduced Anthoney’s Meatlery at Battaramulla, a spacious and modern meat supermarket which will evolve into a retail chain in time to come, and Dorakadapaliya, a one-of-its-kind online meat shop which also offers free island-wide delivery, and also moved to 100pct compostable packaging measures in the Haritha Hari chicken range.
With a continuous effort in meeting local tastes and exceeding customer expectations, its brands now include Haritha Hari, Crizzpys, Chico, Spicydycy, Anthoney’s Precut, and Chickenends in addition to a range of sausages, cold cuts, eggs, spices and home-made signature sauces.
New Anthoney’s Farms has some of the most stringent policies and practices throughout its entire supply chain, from sourcing raw materials to farming and preserving. It follows the animal welfare criteria set forth by the National Chicken Council (NCC) in the US. Other certifications include GMP, HACCP, ISO 22000, local and international halal accreditations. It is also the only poultry producer in the nation to meet the requirements of ISO 14064-1:2018 in terms of Green House Gas emissions and to pursue biodegradable packaging. Some of its other efforts include a zero-waste operation equipped with a high-end wastewater treatment facility.
