New Anthoney’s Farms (Private) Ltd, one of the leading producers in the country’s poultry sector announced plans to introduce a chain of retail outlets under Anthoney’s Meatlery as part of its overall expansion strategy, with the first ever outlet unveiled recently in the town of Koswatte at Battaramulla.
Anthoney’s Meatlery, one of the initiatives among many others in the pipeline, will pursue the concept similar to that of a spacious and modern meat supermarket chain. Customers could buy premium meat products which are sent to the outlet within a 24-hour timeline from its production, reflecting on the brand’s promise and values of offering freshness, safety and quality.
‘‘We are excited to establish our very first retail outlet offering all our products in an upscale setting to bring an immersive experience to our valued customers. This is a significant milestone in the local context and with time to come we will see Anthoney’s Meatlery evolving into a retail chain with outlets conveniently located across the country,’’ said New Anthoney’s Farms CEO Neil Suraweera.
The outlet will have all the meat products New Anthoney’s Farms offer, such as Haritha Hari, Crizzpys, Chico, Precut, Pet food including the newly added 6-piece part HIT pack in addition to a range of sausages, breaded items, cold cuts, eggs, spices and signature sauces.
Recently, New Anthoney’s Farms reassured an adequate and uninterrupted supply of its meat range amidst the feed shortages experienced in Sri Lanka. And have instead also expanded its production to cater to the increasing demand in both domestic and international markets, of which the latter has enabled the company to bring in the much-required forex.
The move to set up its own retail outlet chain is another step in getting closer to its loyal customers who have for years enjoyed the freshest and safest meat that is nutrient-rich, antibiotic-free, and delicious. It also introduced Dorakadapaliya mid last year, a one-of-its-kind online meat shop which also offers free island-wide delivery.
In addition to the range of chicken meat available at Anthoney’s Meatlery, it also has various pork, mutton and beef products with plans to bring lamb as well.
During January this year, New Anthoney’s Farms also shifted to 100pct compostable packaging measures in the Haritha Hari chicken range. It is also the only poultry producer in Sri Lanka to be awarded the Greenhouse Gas (GHG) Verification Statement from Control Union. With GMP, HACCP, ISO 22000, local and international halal accreditations under its belt, upholding and enhancing quality and hygiene has always been an integral part of its growth including adhering to standards in line with that of the National Chicken Council, USA.
