28th December 2020, Colombo: In recognition of their passion-driven commitment to superiority, Maliban Biscuits, Sri Lanka’s leading confectionery manufacturer, was recently bestowed the Brand Excellence Award in the FMCG sector at the Sri Lanka Best Brand Awards 2020. The virtual event was held on the 24th of November 2020 and was organized by CMO Asia, the only global network of executives specifically dedicated to high-level knowledge exchange and relationship building.
In order to bag the reputable accolade, Maliban was evaluated with a judging criteria based on the firm’s objectives, innovation and creativity, strategy and clear demonstrable results for the year 2020. The opportunity allowed Maliban to clearly demonstrate its efforts towards uplifting the local community, while pursuing its vision to be the most respected biscuit brand in the country.
With a colourful history which spans over 70 years, Maliban has successfully won the hearts of older generations throughout the decades. However in order to better cater to younger generations, the company implemented key strategic moves which included the diversification of its existing product portfolio, through a series of re-launches.
The resulting success of these strategies paved the way for Maliban to win the Brand Excellence Award in the FMCG sector. This accolade positioned the pioneer biscuit manufacturer in Sri Lanka among other leading industry professionals who have made outstanding contributions in the branding and marketing fraternity.
As an internationally recognized brand, Maliban has achieved many awards over the years, all standing as evidence of their continuing efforts to raise the bar of excellence in Sri Lanka. Among the organization’s many accolades, Maliban Biscuits recently obtained the likes of the Superior Taste Award from the International Taste Institute (ITI) in Brussels during 2019, with the recent addition of the Brand Excellence Award standing as a testament to Maliban’s continuous strive and commitment towards the community.