Kelani Cables PLC, Sri Lanka’s number one brand in secure electrical and communication cables bagged two Silver awards at the 17th edition of the ‘SLIM-Brand Excellence – 2018’ held at Shangri-La, Colombo.
‘CSR Brand of the year’ and ‘B2B Brand of the year’ are the two categories that brought Kelani Cables PLC the Silver awards.
The award ceremony is conducted annually by Sri Lanka Institute of Marketing (SLIM) to recognize outstanding corporate brands in the Sri Lankan marketplace.
‘SLIM Brand Excellence – 2018’ was held with the distinguished participation of Lalith de Mel, the first Sri Lankan who became a director of one of the Top 100 companies in England.
It is significant that Kelani Cables PLC been conferred with the above awards also at previous SLIM Brand Excellence award ceremonies.
Mr. Mahinda Saranapala, Director/CEO, Kelani Cables PLC, expressing his views on this victory said Kelani Cables being Sri Lanka’s number one brand in secure electrical and communication cables winning two prestigious awards once again at ‘SLIM-Brand Excellence – 2018’ is significant.
“We engage in CSR activities as a constant practice and priority is placed on education, providing world-class knowledge to electricians and also to promote preserving environment. Our company also nurtures diversity. We help our diversified businesses and other green-oriented and socially responsible companies. The two Silver awards conferred to us signify our corporate social responsible nature and the hard work we do to satisfy our customers’ needs and wants. I salute with heartfelt gratitude all Kelani Cables workers who strive to provide superior products and an excellent customer service at this special moment of glory”, said the CEO.”
Mr. Anil Munasinghe, General Manager Marketing, Kelani Cables PLC, said, “Kelani Cables PLC is very concerned about the standards of its products. Many local companies dedicated to provide customer satisfaction rely on the products of Kelani Cables PLC. Superior quality of our main product, Kelani cables wire and other products in the portfolio have made companies successful and houses, industries and buildings secure. With these Silver awards SLIM has recognized Kelani Cables as a socially responsible entity”.
Mr. Channa Jayasinghe, Brand Development Manager, Kelani Cables said Kelani Cables is the most preferred brand in secure electrical and communication cables among the construction and projects spheres in the country and ‘SLIM-Brand Excellence – 2018’ Silver awards endorsed that fact.
Anil Munasinghe, General Manager Marketing, Kelani Cables PLC, receiving the ‘B2B Brand of the Year’ award at the ‘SLIM-Brand Excellence – 2018’
“This recognition came our way at the ‘SLIM Brand Excellence – 2018’ for our dedication towards providing the best products to customers. Our products have superior standards and they are diversified to satisfy varied customer needs. Our product development strategies add value to the total process. ‘SLIM-Brand Excellence – 201’8 Silver awards encourage and motivate us to strive harder to add more value to our service to the nation”, he said.
Kelani Cables PLC is a one hundred percent Sri Lankan company serving the nation for 50 years manufacturing electrical and communication cables. The company achieved “Super Brands” status in the electrical and telecommunication sector in 2008 for professional supremacy it demonstrated in the electrical and communication cables sphere. The company is ISO 9001and ISO 14001 certified. In 2017 Kelani Cables won World Class Global Performance Excellence Awards and the company won the Gold Award for B2B Brand of the year at the SLIM Brand Excellence in 2012, 2013, 2016 and 2017. CNCI industrial excellence award consecutively for 3 years from 2006 to 2008 and for this achievement was recognized with CNCI industrial excellence crystal ward in 2008. The company clinched Taiki Akimoto 5S Gold award in 2007, National Safety Gold Award in 2010, SLIM brand excellence 2013 Gold award in B2B category and SLITAD people development Gold award in 2013. In 2015 and in 2016 Kelani Cables was awarded Asia’s Best Employer Brand Award. The company won Best Green Reporter Gold award at 2016 Presidential Environmental Awards and 2016 National HR excellence Silver award. Kelani Cables was awarded the prestigious National Quality Award in 2016 for the company’s sustained business excellence.
Kelani Cables PLC is one of the first companies in Sri Lanka that is signatory to National Green Reporting System. Owing to its health and safety oriented culture and environmental stewardship, Kelani Cables PLC has been certified globally recognized ‘Responsible Care’ charter.