As Sri Lanka navigates its worst economic crisis since Independence, the John Keells Group is committed to supporting and empowering affected communities to overcome the challenges in the immediate term and be better equipped to be self-reliant for the future.
“The current socio-economic crisis is by all accounts unprecedented,” said Carmeline Jayasuriya, Head of CSR of John Keells Holdings PLC. “Concurrent challenges relating to the unavailability, inaccessibility and unaffordability of basic food commodities, fuel, fertilizer and other essentials coupled with the record cost of living have disrupted the lives and livelihoods of many across the country.”
Impact of the crisis is widespread, with livelihoods of self-employed persons and small to medium enterprises coming under severe strain with the most affected being daily wage earners and women. Children and youth are particularly affected, with disruptions to regular schooling and tertiary learning in the wake of COVID-19 as well as the recent suspension of school meals due to the aggravated economic crisis.
The John Keells Group’s accelerated crisis response programme is undertaken through its CSR entity, John Keells Foundation within its community empowerment initiative ‘John Keells Praja Shakthi’ in collaboration with the Group’s businesses and is aimed at alleviating hardships and empowering identified communities for the future through immediate and medium to long term programmes under two pillars.
The first pillar focuses on addressing the current and impending food-security issues through a variety of initiatives implemented by the different John Keells Group businesses including Elephant House, Keells, Cinnamon Hotels & Resorts and John Keells Property. This comprises a multi-pronged Food Security Programme to address the immediate food crisis coupled with longer term sustainable initiatives including awareness creation on locally available nutrition and increasing farming efficiencies, self-reliance and entrepreneurship. Immediate term relief such as the donation of dry ration packs under the Keells Donation Card scheme and Cinnamon’s “Meals that Heal” are aimed at alleviating hunger among vulnerable communities in the short term whereas other more sustainable and long-term initiatives such as the home and community gardening initiatives, farmer empowerment 2 John Keells Group – Confidential through the promotion of good agriculture practices and facilitating school meals for children are in the process of being rolled out.
Children and youth are particularly affected by the crisis. Learning loss and increased school drop-out have also been exacerbated as families are compelled to prioritize food and medical needs over education, which are expected to lead to life-long negative impacts. In this context, the focus of the second pillar of the John Keells crisis response is on empowering children by providing continued education for disadvantaged children through the provision of scholarships including English and ICT skills, higher education and digital learning, and to upkeep the health and well-being of vulnerable groups through awareness creation on Gender-Based Violence, Child Protection and Substance Abuse Prevention.
To ensure collective efforts, resource allocation and sustainability, the John Keells Group has partnered with related government entities and technical partners to achieve this end.
John Keells Holdings PLC (JKH) is Sri Lanka’s largest listed conglomerate in the Colombo Stock Exchange operating over 70 companies in 7 diverse industry sectors. With a history of over 150 years, John Keells Group provides employment to over 14,000 persons and has been ranked as Sri Lanka’s ‘Most Respected Entity’ for the last 17 years by LMD Magazine. Whilst being a full member of the World Economic Forum and a Participant of the UN Global Compact, JKH drives its CSR vision of “Empowering the Nation for Tomorrow” through John Keells Foundation and through the social entrepreneurship initiative, ‘Plasticcycle’, which is a catalyst in significantly reducing plastic pollution in Sri Lanka.