JFS Holdings Limited, a prominent diversified business entity in Sri Lanka, has proudly announced a groundbreaking research collaboration between RAVINE, its Agro Food brand under JFS Agro Food (Private) Limited and the University Business Linkage Cell (UBLC) at Sabaragamuwa University of Sri Lanka. The partnership aims to develop export-oriented Kurakkan (Finger Millet) based instant food products, encouraging healthier food habits and expanding global market presence. Founded in 2012, JFS Holdings Limited has rapidly evolved across key sectors, including ICT, BPO, Agro-food, and Action sports. Since 2020, the company’s Food-Agro sector has been providing Kurakkan (Finger Millet) based basic products and spices to the local market, contributing to the promotion of traditional and nutritious food choices. The collaboration of JFS with Sabaragamuwa University of Sri Lanka brings together academic expertise and industry innovation to create a range of instant food products with Kurakkan as the key ingredient. The products, including the recently experimented Kurakstring Mix and Kurakkan Flour – Fine Grade, are designed to meet the demands of a global audience seeking unique, healthy, and gluten-free alternatives.
Madhushan Raigamage, Chairperson of JFS Holdings Limited and President of JFS Agro Food (Private) Limited shared his expressions saying “We are excited to partner with Sabaragamuwa University on this innovative venture. Our commitment to long-term development and delivering value to customers aligns perfectly with the university’s dedication to research and knowledge dissemination. Together, we aim to introduce a range of Kurakkan-based instant food products to the global market, promoting healthier eating habits and providing unique alternatives.” Expressing his thoughts on this new partnership, Professor M. Sunil Shantha, Vice-Chancellor of Sabaragamuwa University, highlighted the Sri Lankan government’s emphasis on prioritizing R&D activities. This focus aims to benefit not only the university and companies but also the entire national economy. He also outlined the university’s vision to create innovative products, particularly in agriculture and food science, with a focus on the export market. Additionally, he praised the UBLC for its role in forging valuable connections between the university and external businesses.
With an established e-commerce platform, JFS Agro Food is poised to expedite the global distribution of these innovative products. The company is actively approaching potential buyers in the USA, Canada, UAE, Australia, and New Zealand, with plans to explore additional opportunities in the global market.
RAVINE, as a GMP (Good Manufacturing Practices) certificate holder, envisions not only replacing traditional wheat-based products for all kinds of health-conscious populations with gluten-free products but also catering to specific dietary needs. The upcoming product line includes ready-to-eat/drink options for diabetic patients, people with high vulnerability for diabetes, and fiber-rich products for those in need of dietary fiber. As JFS Agro Food and Sabaragamuwa University are set to redefine the boundaries of agro-food innovation, they are inviting everyone to savor the goodness of Kurakkan (Finger Millet) in delightful and convenient forms.
