Janashakthi Life disrupts the future of life insurance




 

Leading insurer Janashakthi Insurance PLC, announced the launch of the Janashakthi Life App enabling customers to get information they need instantly, independently, accurately and conveniently.

The Janashakthi Life App offers a fully digital end-to-end solution coupled with a seamless user experience from purchase to policy issuance, customer care management including claims, payments and self-servicing requirements. With this latest initiative, Janashakthi Life empowers customers to control and manage their insurance policies from the comfort of their homes while fulfilling all their protection needs.

“Janashakthi Life continues its digital transformation strategy for growth. This technology enabled and well thought out interface is innovatively designed and integrates all key functionalities including customer onboarding, premium payments, policy performance, premium receipts, claim management, policy servicing and swift communication.  We are excited to announce the launch of the Janashakthi Life App and envision this to be the most interactive self-service insurance mobile app in the country with its simple and user-friendly interface. The app is geared towards meeting the dynamic needs of our customers providing them efficient and reliable seamless user experience.   Customer engagement will certainly be interactive as well as anytime and anywhere” said Ravi Liyanage – Director/ Chief Executive Officer of Janashkthi Life.

Through this initiative Janashakthi Life has once again disrupted the life insurance industry making insurance is simpler and convenient for everyone considering consumer lifestyles as well as the current reality. Innovation and adaptability are at the core of the leading insurer’s digital transformation strategy to make its business and operational processes more agile. These initiatives further bring about sustainability to Janashakthi Life’s business and makes the organization greener with no paperwork and physical interventions.

Illustrating the Company’s agility with strong performance, Janashakthi Life recorded a growth of 145% in first year regular premium business during the second quarter with the upward trajectory of gaining two market positions up in first year premium compared to 2020.   Furthermore, Janashakthi Life recently recorded 80 MDRT (Million Dollar Round Table) qualifiers milestone in 10 months surpassing global standards. The qualifier criteria is as per the United States membership criteria and is the premier most form of international recognition bestowed upon insurance advisors in the world. This significant milestone demonstrates the sales teams’ strong professional reputation and the high level of work ethic and commitment to excellence. This is also a testimony to showcase the company’s global standards in its products and service approach.

In order to facilitate seamless continuation of life policies and enhanced accessibility the company has introduced multiple ways of paying premiums through online platforms and bank transfers.  The online payment portal is geared to facilitate multiple online transaction and has been increasingly gaining momentum due to its accessibility and convenience. These platforms allow policyholders to carry out their policy payments online and maintain active policies to ensure that their protection needs are fulfilled during these challenging times.

Furthermore, Janashakthi Life has launched several innovative insurance solutions and pathbreaking products including Life Unlimited which provides lifelong hospitalization, Janashakthi COVID Guard – a world’s first in providing financial protection from COVID-19 among other products. Janashakthi Life offers a range of Life Insurance solutions and services that cater to different stages of the life cycle of an individual from childhood to retirement including educational needs, savings and investments, health requirements and mortgage protection.  Thereby ensuring that the policyholders enjoy a wholesome life with solutions that support their goals and lifestyles through every stage of life.

Janashakthi Foundation together with its Group companies – First Capital Holdings PLC, Janashakthi Insurance PLC, Orient Finance PLC and Kelsey Developments PLC has been playing an active role in combating the COVID-19 pandemic from the beginning of the lockdown in Sri Lanka in 2020. These relief initiatives include strengthening the safety of the frontline services, provision of immediate dry rations to affected communities and providing needed medical equipment to medical facilities and hospital and critical infrastructure development. Through the Janashakthi Foundation, the Group pledges to support local communities and the nation in times of adversity to strengthen and support them rebuild their lives.




 

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