Monday 7th February 2022, Colombo: ISOBAR Sri Lanka, the digital arm of the premier advertising agency, Dentsu Communications, made a clean sweep of the SLIM Digis 2.1 awards held recently. The digital powerhouse set a record by winning the top awards in five major categories, a feat no other agency has accomplished. ISOBAR Sri Lanka received two golds and four silvers, and for three silvers a gold was not awarded to any other brand, which makes ISOBAR Sri Lanka’s 3 silvers the top awards in those categories as well.
This resounding victory distinguishes ISOBAR Sri Lanka’s triumph at SLIM Digis 2.1 from the competition. ISOBAR Sri Lanka is at the forefront of the digital revolution, using digital to transform businesses, brands, and people’s lives. The agency offers a wide range of critical digital services, such as media planning and buying, technology and innovation, emerging media, and performance, with a particular emphasis on gaming and the metaverse.
Commenting on the accolades, Mohenesh Chamith Buthgumwa, Vice President, ISOBAR Sri Lanka said, “It was a huge accomplishment for us to win the highest awards in five different categories. We want to thank our clients for entrusting us with their business and for having the courage to pursue big, bold ideas. This honor is a testament to ISOBAR Sri Lanka’s unique and enthusiastic talent – they are the driving force behind the cutting-edge creativity we offer to help our clients expand their brands and businesses.”
The Chairperson & Managing Director of the DentsuGrant Group, Neela Marikkar added, “ISOBAR Sri Lanka’s decisive victory at the SLIM Digis 2.1 leaves no room for doubt that our digital agency has catapulted ahead to the forefront of the industry in terms of its digital innovation, ideation and implementation within a short span of 3 years. As a Group we have always embraced the new and pre-empted trends, which is reflected in ISOBAR’s industry-best campaigns which are delighting clients and winning awards. I would like to congratulate the ISOBAR team on their triumph and the valued clients who placed their trust in us.” –
At SLIM Digis 2.1, ISOBAR Sri Lanka’s campaigns for Softlogic Life Insurance PLC, titled ‘Scratch & Text to Protect Your Life’ won under the ‘Best Use of Technology in Marketing’ category; ‘How to Sample Life Insurance 101’ won under the Best Use of Experiential Digital Marketing; and ‘Disrupting the Industry with Zero Disruption in the Consumer Lifestyle’ won under the Best Digital Marketing Innovation category. ISOBAR Sri Lanka also won 3 awards for Reckitt Lanka Limited under the brand Dettol – ‘Dettol Hand Washing Challenge’ for the ‘Best Response to COVID-19’ category; ‘#HANDWASHINGCHALLENGESL’ won under ‘Best Use of Branded Content’ category and ‘Dettol TikTok Challenge’ won under ‘Best Use of Content Platforms’.
ISOBAR Sri Lanka also enjoys the distinction of being a highly awarded digital experience agency. Within three years of starting operations, the agency has won Campaign Agency of the Year ROSA 2019, Silver for Digital Agency of the Year, and Bronze for Campaign AOY ROSA 2021.
About DentsuGrant Group
DentsuGrant Group is an award-winning agency with 120 people spread across six entities with a rich communication heritage of over 60 years. In 2017, the Grant Group joined Dentsu International, the global media & marketing communications conglomerate and one of the largest award-winning agency networks in the world, to create a unique entity that combines a deep knowledge and love of Sri Lanka with world-class innovation, know-how, and technology. The DentsuGrant Group business areas span across media planning and buying, creative, digital, and content marketing, out-of-home media, public relations, and audio video production giving their clients a seamless solution.