In a beauty landscape dominated by synthetic additives, Arunprasanth Loganathan embarked on an extraordinary journey with the creation of ‘Iris Garden,’ a brand dedicated to crafting beauty products from the finest natural ingredients. In a remarkably short time span, ‘Iris Garden’ has become a beacon of holistic skincare, offering meticulously formulated lotions and face washes that harness the essence of nature.
Arun, sharing the evolution of this unique venture said, “The ‘Fuller’s Earth Facial Pack’ marked the beginning of ‘Iris Garden.’ It was a small yet significant step towards a grander vision. As our understanding of natural ingredients deepened, we recognized the potential to catalyse positive change. Our purpose extended beyond creating beauty products; we aimed to raise awareness about the potency of nature’s offerings.”
Recently, Iris Garden launched the “It’s Smart to Be Safe” campaign. This initiative empowers consumers to make informed choices about their skincare, prioritizing products that are both effective and safe for the skin and the environment. Arun explained, “The campaign champions the idea that our skin deserves the utmost care and attention. As the body’s largest organ, it plays a vital role in protecting us from external elements, and it’s only fitting that we give it the best possible treatment. “It’s Smart to Be Safe” campaign, therefore, is not merely about skincare; it’s about encouraging consumers to take control of their skincare choices, emphasizing that safe organic skincare products offer benefits beyond just a radiant complexion.
Choosing organic skincare products offers numerous benefits as Arun outlined ‘Firstly, they are gentle on the skin, avoiding synthetic chemicals and harsh ingredients that can strip natural oils and cause irritation. Secondly, products are free from harmful chemicals like parabens, phthalates, and sulfates, reducing the risk of long-term health concerns associated with chemical exposure. Embracing organic skincare also demonstrates environmental responsibility by supporting sustainable and eco-friendly practices, reducing the ecological footprint of production, promoting a cleaner, safer and more responsible future.
Arun further emphasized, “Our products are nurtured by collective passion. We thrive on feedback from discerning consumers who seek excellence. This feedback fuels innovation, guiding us toward unmet needs and inventive solutions. Our ideas are a fusion of collective insights, evolving from mere concepts to tangible realities. This pursuit of improvement has become second nature.”
Drawn from vegetarian ingredients, ‘Iris Garden’ has grown from its modest beginnings into a captivating narrative of triumph. Currently, it is accessible in over 50 establishments, forging connections with customers on both local and global scales.
Spanning from refreshing mists to enriching face packs, every Iris Garden creation promises a profound shift in the skincare routine. Their Rose Water Facial Mist combines rose water and therapeutic rose oil to refresh and illuminate the complexion. The Nourishing Body Lotion, enriched with Rose oil and Shea Butter, provides deep hydration and increased suppleness. The Freshness Face Wash purifies, maintaining the skin’s natural moisture balance. The Aloe Vera Gel soothes various skin discomforts and manages frizzy hair. The Fuller’s Earth with Shea Butter Body Lotion is specially designed for oily skin, while The Youthful Body Scrub, infused with luxurious Shea Butter and premium ingredients, unveils radiant skin.
As the journey continues, ‘Iris Garden’ ‘s vision is grounded in redefining beauty routines. “Our mission is to curate comprehensive, vegetarian, and chemical-free beauty solutions, transforming personal care from head to toe. Our aim is to replace chemical-laden products in every household, promoting a healthier lifestyle hence the launch of our campaign,“said Arun.
Collaboration is also on the horizon for ‘Iris Garden.’ Arun envisions partnerships with leading domestic and international retailers, painting a global canvas for the brand’s future. “Our dreams know no bounds.”
Fuelled by innovation and a commitment to a brighter future, ‘Iris Garden’ is set to flourish as a global skincare sensation, leaving an indelible mark on the canvas of beauty.
