30th April 2021, Colombo: INSEE Sanstha, the most recognized brand of cement in the country, received a resounding affirmation from consumers at the recent SLIM Nielsen People’s Awards 2021’ crowned the ‘People’s Housing and Construction Brand of the Year’ for the 10th consecutive year.
The annual much-awaited event among the marketing and brands fraternity is organized by the Sri Lanka Institute of Marketing (SLIM) and unique in nature as they celebrate and acknowledge the consumers choice.
Jan Kunigk, Executive Vice President Sales, Marketing and Innovation and Gayani Perera, Head of Marketing were present on the occasion to accept this prestigious award. “We are delighted to note that INSEE Sanstha was presented the ‘People’s Housing and Construction Brand of the Year’ for the 10th consecutive year. It showcases our commitment to continue to manufacture the best cement, high in quality and capable of meeting various consumer needs.” said Jan Kunigk.
INSEE Sanstha is the first blended cement launched in Sri Lanka and also the only cement 100% produced in the country. It is more durable, and importantly superior blended cement prevent water from entering the structures e.g. roof top slabs, water tanks, foundations & all kind of structural and mason works, averting the iron from rusting. The product is fresh, ensuring consistent quality cement that produces supremely stronger structures than any other cement manufactured in the market.
INSEE Sanstha is recognized for its key benefits such as improved strength, longer durability, better workability, providing an aesthetic finish and requiring less water to mix in comparison to other ordinary cement brands.
Reaffirming is position as a people’s choice Sanstha Cement is the most popular brand of cement in the country with one in every three houses is built using the product. The brand has also won the hearts of engineers and large project owners in the country for decades making it the preferred choice of cement.