INSEE Cement enters into a three-year corporate partnership with the national body of marketing in Sri Lanka, the Sri Lanka Institute of Marketing (SLIM), by becoming the official corporate sponsor of SLIM’s annual hosted events.
Having garnered a strong and successful working relationship in the past with SLIM, INSEE Cement works to further strengthen the partnership by endorsing the institute’s strong repute for best practices in marketing through the participation of corporate training programs and sponsorship of events.
The sponsorship was formalised on the 29th of July, 2020 between Mr. Roshan Fernando, President Sri Lanka Institute of Marketing and Mr. Jan Kunigk, Executive Vice President, Sales, Marketing & Innovation at INSEE Cement, which will place INSEE Cement as the corporate sponsor of SLIM events such as the People’s Awards, Brand Excellence Awards, Digi awards and National Sales Congress (NASCO) Awards.
“As the foremost cement manufacturer in the country, INSEE Cement has been at the forefront of driving transformation across the construction industry in Sri Lanka by empowering key stakeholder groups and supporting competency development and upskilling through sharing of knowledge and expertise. Through this partnership we hope to collaborate with SLIM in encouraging the industry leaders to share the knowledge and expertise they have accumulated over the years and be recognised for their valued services at events such as Brand Excellence Awards, People’s Awards, Digi awards and National Sales Congress (NASCO) Awards,” stated Mr. Jan Kunigk, Executive Vice President of Sales, Marketing and Innovation at INSEE Cement.