Indian Affair’s Biryani: How Did We Turn Backlash into Success?

September 11, 20243min3
4U5A0737 (LBN)

At Indian Affair, our Biryani has always been more than just a dish—it’s a heartfelt connection between India and Sri Lanka. When we started receiving feedback that our Biryani lacked the freshness our customers cherished, it felt like a failure in our mission. The complaints struck us deeply, and we knew we had to act swiftly.

Instead of seeing the criticism as mere feedback, we embraced it as an opportunity to improve and listen more closely to our loyal patrons. Our journey to redemption took us back to India, the birthplace of Biryani, where we consulted some of the most respected chefs and Biryani experts.

 



 
These culinary masters guided us in refining our techniques and enhancing the authenticity of our dishes. Although we’ve always used authentic Indian spices, we have now incorporated innovative technological advancements in our kitchens. We introduced advanced rationales that ensure every Biryani is prepared fresh and warm, serving our customers efficiently without compromising on quality.

We’ve taken steps to ensure that every ingredient, from the rice to the meat, is handled with the utmost care, preserving the true essence of Indian cuisine. Whether it’s the Hyderabadi Chicken Biryani, Afghani Chicken Biryani, Paneer Makhni Biryani, Mutton Kadhai Biryani, Bombay Chicken Biryani, or Hyderabadi Prawn Biryani, each dish reflects our renewed commitment to quality and tradition.

When we reintroduced our Biryani range, we did so with a promise—to deliver the true taste of India, unaltered and authentic. Our customers noticed the difference, turning a moment of backlash into a renewed love for our brand. We invite you to experience our enhanced Biryani range, crafted with care and innovation. Come, taste the difference, and fall in love with Indian Affair all over again. Your journey to the heart of India awaits.
 



 

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