Recognizing the paramount importance of a strong digital presence in today’s business landscape, Impactr, an organization dedicated to upskilling, digital technology, and community empowerment, launched its Founder Workshop Series in Colombo. The series aims to equip entrepreneurs, business owners, and startups with essential skills for growth. On February 25th, 2025, the inaugural workshop, focusing on Personal Branding for Founders, was successfully held at the Department of Coffee in Colombo 07, marking the beginning of this vital initiative.
The workshop, led by Indu Nanayakkara, a Digital Marketing Strategist, Consultant, and Co-founder of Impactr, was designed to help entrepreneurs and business owners establish a strong personal brand. With a carefully curated small group of 15 participants, the session provided hands-on guidance on how founders can differentiate themselves in an increasingly competitive market.
Speaking about the event, Indu Nanayakkara emphasized the growing importance of personal branding in today’s business landscape. “The marketing landscape is undergoing a massive shift both locally and globally, and this is why we at Impactr believe that personal branding is going to be a game-changer for any business in 2025 and beyond.” She further explained the changing dynamics of consumer behaviour: “Following the global pandemic, the rise of Gen-Z as decision-makers, and now the rapid integration of AI, founders must position themselves as industry leaders if they want their businesses to thrive.”
The session covered brand positioning, storytelling, digital presence, and AI-driven branding strategies, equipping attendees with actionable insights to build authority and credibility. Impactr’s workshops follow this experiential learning method which employs real-world or simulated scenarios to cultivate critical thinking, problem-solving, and decision-making skills, making it highly effective for workshops targeting founders, entrepreneurs, startups, and working professionals. Drawing inspiration from the learning methodologies followed by Harvard Business School and Imperial College London, this technique is followed by all of Impactr’s training and workshops.
As part of the Founder Workshop Series, Impactr will continue to offer a range of topics focusing on developments in the global business landscape. Upcoming workshops include Founder Therapy, a therapy-based session designed to help founders manage stress and overcome mindset and leadership challenges throughout their entrepreneurial journey. Team Synergy Mastery will explore strategies for building and managing high-performance teams.
The Creative Mindset workshop will guide participants in thinking outside the box to solve complex business problems and spark innovation for new products and solutions. Meanwhile, Leveraging TikTok for Business will focus on helping founders increase visibility, attract clients, and grow their brands through short-form video content on TikTok. Additionally, Design Thinking for Innovation will teach businesses how to innovate more effectively and efficiently. Finally, Know Your Audience will offer a deep dive into understanding the behaviours driving different customer segments, from Gen X to Gen Alpha.
Elaborating on the creation of the Founder Workshop Series Sajini Jayawardena, Co-founder of Impactr, shared, “The Founder Workshop Series is a first of its kind for Sri Lanka, and has been specially designed with the needs of the Lankan Entrepreneur in mind. By directly tackling skill deficits that impact performance, this series empowers Sri Lankan business owners and startup founders with the latest tools and knowledge, enabling them to achieve sustainable growth, build a strong market presence, and compete effectively on the global stage.”
She further added, “As the developer of Impactr’s Case Based learning method, our method moves beyond traditional theory-based learning. By incorporating short sprint experiential and simulative learning, we help participants develop critical thinking, problem-solving, and decision-making skills that they can immediately apply to their businesses.”
The Founder Workshop Series is structured as small-group, high-engagement sessions, ensuring a personalized and interactive learning experience. Entrepreneurs, business leaders, and startup founders interested in enhancing their personal brand and learning cutting-edge business strategies can register for upcoming sessions.
For more details and registration, visit weareimpactr.com/events. You can also follow them at @impactrSL on Instagram.
