IFC, a member of the World Bank Group, has joined hands with Ceylon Biscuits Limited (CBL) Group to provide training and business development opportunities to strengthen and increase female participation in retail supply chains in Sri Lanka. The project will also focus on promoting digital payment methods among retailers and distributors and on improving efficiencies of the fast-moving consumer goods (FMCG) distribution chain.
CBL, a market leader in biscuits, confectionery and value-added food products in Sri Lanka and IFC will together train close to 5,000 distributors and retailers across the country. Out of which, 30 percent will be owned or managed either by women or by the employees.
“As Sri Lanka’s largest biscuit manufacturer with a diverse product portfolio catering to local and exports markets, innovation-led business strategies have placed the CBL Group at the fore of market leadership,” said Sheamalee Wickramasingha, Group Managing Director of the CBL Group. “A key factor in the Group’s success has been its longstanding relationships with its distributor network that support distributors as business partners and foster sustainable development in the retail sector. We believe that this project will drive inclusive growth and help build a strong future-ready small and medium retail trade sector in the country.”
Sri Lanka’s one million SMEs – 14 percent of them owned by women – are an engine of job creation, accounting for 80 percent of all businesses in the country. The FMCG sector – which accounts for 30 percent of the country’s gross domestic product and close to 20 percent of employment – relies significantly on SME multi-brand distributors and retailers to reach consumers. However, lack of business planning as well as ineffective financial and human capital management curtail the growth of these retailers and distributors, more so for women retailers and distributors.
“Providing women retailers and distributors with a formal skillset to manage and operate businesses will help improve their development, increase their potential to succeed to the next level, and recognize their contribution,” said Amena Arif, IFC Country Manager for Sri Lanka and Maldives. “This fits well with our country strategy, which seeks to promote financial inclusion and sustainable job creation for women entrepreneurs.”
Traditionally, the retail trade environment is more male-dominated in Sri Lanka, making it difficult for more women to own or transform themselves from contributors to decisionmakers or owners.
The project, part of the IFC-DFAT Women in Work Program, aims to double the number of women distributors and expects half of the participants to introduce a new business process as a result of the capacity building and training being provided. In addition, 40 percent of the trained distributors are expected to utilize digital payment mechanisms by the end of the project.