Playing a prominent role at the 44th IAA World Congress held in Kochi, India, the President of IAA Sri Lanka Chapter, Tharaka Ranwala, put the spotlight on IAA’s local chapter in Sri Lanka and shared his strategic plans to ensure a dynamic tenure at the forefront of the local advertising industry through various industry initiatives. Tharaka Ranwala is a prominent figure in the banking fraternity. As the Senior DGM of Sampath Bank and a respected marketer in his own right, he is a highly respected professional and has been regularly invited to chair eminent judging panels with regard to marketing and advertising in Sri Lanka. Appointed President of IAA Sri Lanka Chapter earlier this year, he succeeds Laila Gunesekere-Martenstyn and has ambitious plans to take the fraternity to the next level. During the 44th IAA World Congress, Tharaka Ranwala was in the august company of other greats such as Andre Agassi, Piyush Pandey, Jacqes Seuela and Amitabh Bachchan. A significant moment for Sri Lanka was when advertising veteran Ranil de Silva was felicitated with the honorary Life Member title at the IAA Inspire Awards.
The IAA World Congress is a biannual conclave where the spotlight is trained on the communications industry in every form. World leaders in their respective area of expertise come to set forth their grand vision for the near future and professionals who are real influencers in marketing, brand management and the media form an ideal audience.