February 09, 2021: Further strengthening its firm reputation for excellence in customer engagement, Sri Lanka’s leading integrated financial services provider HNB FINANCE secured two gold awards at the recently concluded ACEF Global Customer Engagement Awards 2020. The company managed to bag Grand Prix Gold Awards for the Most Admired Customer Engaged Brand (Sri Lanka) and the Social Media Brand of the Year in the Banking & Finance industry.
As a service provider with a deep commitment to maintain unparalleled customer relations, HNB FINANCE has always invested in not just businesses but the aspirations of the people behind them. Being elected as the most admired customer engagement brand and social media brand of the year, clearly reflects the concerted effort the company invests to keep innovating to enhance and add value to customer engagement initiatives both online and offline. HNBF’s highly engaging initiatives are a part of the company’s bigger vision to deliver a consistent and compelling experience across all points of the customer journey while also driving operational efficiency.
The latest in a series of wins this year, HNB FINANCE’s victory at the 9th ACEF Global Customer Engagement Awards reflects the institution’s proficiency in customer engagement and innovation in the digital sphere. The company’s active presence in the digital sphere consistently delivers rich insight on customer success stories, CSR initiatives, HNBF’s financial offerings as well as regular updates on the financial sector with the aim of improving financial literacy in the country. Most recently, HNB FINANCE was also awarded the prestigious Arcturus Award for social content & marketing at the annual Vega Digital Awards 2020 for its interactive and popular ‘Ape Gedara Avurudu’ digital platform launched to uplift customers left to celebrate Avurudu in their homes during pandemic-induced lockdown.
Founded in 2012, the ACEF program is organised by a team of professionals from India, Sri Lanka and the UAE and guided by advisory members housed in branding, marketing and creative agencies based in India, the US, Australia, Singapore, the UAE and Sri Lanka. ACEF programmes target the customer engagement activities, branding, marketing, CSR, properties (hospitality and real estate), rural marketing and HR segments. They are planned for India, Sri Lanka and the Gulf Cooperation Council and Asia Pacific regions.
About HNB FINANCE
HNB FINANCE PLC was established in the year 2000 and is licensed as a registered Finance Company by the Monetary Board of the Central Bank of Sri Lanka. Maintaining an extensive island-wide presence across 49 branches and 21 service Centers. HNB FINANCE offers a range of exceptional financial services which include Small and Medium Enterprise (SME) Loans as well as leasing, gold loans, housing loans, personal loans, savings and fixed deposits facilities.