June 09, 2021: Affirming its growing strength in Sri Lanka, leading integrated financial services company HNB FINANCE was listed for the first time among the top 50 most valuable consumer brands in the country on the 18th Brands Annual Publication launched by LMD in association with Brand Finance.
Brand Finance, the country’s pioneering brand valuation and strategy firm, determines The Most Valuable Brands after an extensive audit on consumer behaviour and financial metrics, derived through a bespoke market research study and publicly available financial information of only listed companies. The company considers three key components in calculating a brand’s value, which are the brand’s strength, business and economic outlook.
According to Brands Annual 2021, HNB FINANCE is a new entrant to the prestigious list coming in at the 50th spot, representing the financial services sector. The brand was valued at Rs. 1,819 Mn and assigned a brand rating of AA-.
“We are humbled and honoured to receive this accolade for the first time this year, one that has been particularly difficult for us all. It is testament to HNB FINANCE’s deep commitment to better equip Sri Lankans to meet the ongoing challenges posed by the pandemic while upholding their trust and empowering all communities. Our team has spared no effort in working together to continuously strengthen the brand even during these challenging market conditions, by focusing on delivering progressive solutions that benefit our customers. Moving forward, our aim is set a benchmark for governance, digitalisation, and optimised business models, while maintaining exemplary standards in customer service to unlock more opportunities to create further value for all our stakeholders,” HNB FINANCE Managing Director and Chief Executive Officer Chaminda Prabhath stated.
HNB FINANCE operates from a unique position within the industry, with the support of its enigmatic parent company HNB, on a progressive platform of systems, processes, governance, and risk management equivalent to that of a fully-fledged bank. Over the past few years, the company has embraced the latest technology and platforms to facilitate streamlined digital operations, bolstered recovery efforts and tracking of exposures.
Further, with strong, digitalised Business Process Re-engineering efforts in play, HNB FINANCE has been able to enhance employee productivity, enabling them to be reallocated to perform value-adding tasks such as microfinance advisory services and literacy programmes for customers. All these efforts, geared at enhancing value for all stakeholders have enabled HNBF to evolve at an increasingly rapid pace that is well above the industry norms.