08th October, 2024, Colombo: Hameedia, Sri Lanka’s leading menswear brand synonymous with style and quality, unveiled its exclusive Global Wedding Collection to celebrate its 75th anniversary at a glamorous event held at Envoy Mansion, Colombo. The star-studded evening showcased the brand’s latest collection, designed to cater to the modern groom while honoring Hameedia’s rich legacy in the fashion industry.
The event drew a distinguished crowd of celebrities, fashion influencers, and key figures from the wedding industry, who gathered to witness the unveiling of the collection. During the event, Hameedia announced a donation of Rs. 1 million to the Indira Cancer Trust from the proceeds of their ‘Pink Collection,’ a special range designed to support breast cancer awareness and detection. Additionally, the Indira Cancer Trust will receive 30% of the proceeds from each purchase of these products. This ongoing initiative reflects Hameedia’s commitment to giving back to the community through its My Friend Foundation. Hameedia also distributed 100 life-saving jackets through its Lifeworth project, in collaboration with the Marine Police and the Rotary Club of Colombo, as part of their efforts to reduce drowning incidents. Furthermore, Lifeworth has set up a life-saving pillar with two lifeguards stationed at Wellawatte Beach to enhance safety in the area.
Hameedia’s Global Wedding Collection offers a versatile range of outfits tailored for every wedding theme and groom’s personality, whether it’s a beach wedding, garden ceremony, destination event, or traditional and religious occasions such as Hindu and Catholic weddings. The collection includes luxurious Western suits, modern national attire, rich Indian ethnic wear, Jodhpur suits, Sherwani, and more, ensuring that every groom shines on his special day. With over 300 fabrics sourced from Italy, Europe, and Asia—including renowned brands like Albini, Thomas Mason, Loro Piana, DORMEUIL, Ermenegildo Zegna, VBC, and Tessitura Monti—Hameedia reaffirms its commitment to providing the finest quality materials.
In a personal address to the audience, Fouzul Hameed, Managing Director of Hameedia, spoke passionately about the company’s journey: “Tonight, we not only celebrate 75 years of Hameedia’s dedication to men’s fashion but also honor the groom’s place in the spotlight. We are not just marking a milestone; we are celebrating the essence of life and style. Hameedia’s 75-year journey stands as a testament to our rich heritage and the cherished memories we’ve created alongside our valued customers. The Global Wedding Collection is designed to provide grooms with outfits that reflect their personality and complement the wedding theme, ensuring they feel confident and stylish on their special day.”
At the collection unveiling event, Hameedia highlighted the availability of exclusive one-on-one grooming consultations, personally led by Fouzul Hameed, offering grooms expert styling advice tailored to their needs. Grooms can schedule appointment-based VIP consultations to receive personalized styling advice. Whether opting for ready-made, bespoke, or tailor-made options, Hameedia ensures each groom’s unique needs are met.
For 75 years, Hameedia has been the trusted companion for Sri Lankan grooms, helping them find the perfect look for their big day. From accessories to clothing, Hameedia’s experts carefully consider each groom’s unique physique to create a bespoke mix-and-match ensemble that enhances their individual style.
Established in 1949, Hameedia is Sri Lanka’s leading menswear brand, offering a wide range of menswear solutions and accessories. With a commitment to style, quality, and customer satisfaction, Hameedia has become a trendsetter in the Sri Lankan retail fashion industry. The brand’s collection includes renowned menswear brands such as Envoy London, Le Bond, Signature, Roseavelt, Van Heusen, Louis Philippe, Park Avenue, Nike, and Adidas.