Finch Foods – pioneering Sri Lankan FMCG brand – is furthering its international expansion with the launch of its retail presence in Australia. The move marks yet another turning point for the homegrown company, following four international market launches under the Finch Foods brand within the space of just three years.
This milestone entry includes a dedicated e-commerce site, a listing on Amazon AU, and ongoing discussions with major supermarket chains, specialty stores, and distributors. Australian consumers can now access Finch Foods’ extensive portfolio of high-quality signature spices and seasonings, coconut products, gluten-free flours, ayurvedic and herbal products, and natural food colourings that showcase the rich variety and distinctiveness of Sri Lankan ingredients.
“Australia has always been a key market for Finch Foods – one with immense potential to enter, develop, and scale,” says Fawaz Fassi, Founder & Managing Director of Finch Foods. “This expansion reflects the growing global demand for authentic Sri Lankan heritage ingredients, and we are excited to bring our unique offerings to Australian consumers.”
Founded in 2015 as a 100 per cent import-driven company, Finch Foods entered the food industry by becoming the exclusive agent for renowned international brands such as Bragg Live Foods (USA), The Berry Company (UK), Kewpie (Japan/Malaysia), Cornish (UK), Pokka (Singapore), and Nando’s Grocery; bringing superior flavours and ingredients from around the world to Sri Lankan consumers.
However, the global pandemic followed by local economic instability severely tested this business model, and in just a few years since inception, it was time for the company to rethink its operations. In 2022 Finch Foods set its sights outwards by looking inwards; having discovered that there was a wealth of incredible spices, herbs, and ingredients to be found right here in Sri Lanka – robust and nuanced flavours that would surely intrigue culinary tastebuds from around the world.
“As a pioneer in culinary innovation, our vision is to harness the rich and diverse culinary tradition of Sri Lanka while also bridging the growing disconnect between food and its heritage,” Fassi adds. “At Finch Foods, we recognized the need to add unique value to our products—offering new and exciting options for consumers while distinguishing ourselves from more traditional exporters in the market.”
In 2023, Finch Foods celebrated the opening of its first independent store in Havelock City Mall, Colombo, and expanded its international footprint; establishing a retail presence in Hong Kong, the Czech Republic, and Canada, becoming a key supplier to Japan, and securing a partnership with global retail giant Lulu Group in the UAE. This shift to exports has allowed the company to adapt to different market requirements, leveraging its wide product range to remain flexible in catering to diverse consumer needs.
As Finch Foods continues to expand its distribution network and strengthen its presence in Australia, the company is also poised to to focus on accelerating its global expansion, breaking into new markets, while also further diversifying its product portfolio.
