Colombo, February 09, 2021 – FriMi, the first fully-fledged digital bank in Sri Lanka powered by Nations Trust Bank PLC, continues its strong partnership with Mastercard Sri Lanka to make digital payments effortless by bringing the best lifestyle solutions to loyal customers.
As part of the #MasterYourWorld campaign focused on improving digital payments across Sri Lanka, Mastercard has partnered up with Glomark.lk to provide a 10% discount on purchases made above Rs. 5,000 and with Daraz.lk to provide 5% off on the first transaction as a new Daraz user. In addition to being able to access their money effortlessly, FriMians also can now use their FriMi virtual or physical Mastercard Debit Card at the above online merchants to enjoy these exclusive deals.
Commenting on the continuous partnership, Sandun Hapugoda, Country Manager for Sri Lanka and Maldives at Mastercard stated, “Sri Lanka has witnessed a rapid uptake in digital payments in recent years, and Mastercard has played a significant role in accelerating the adoption of digital payments over the years. With the #MasterYourWorld campaign, we wish to further encourage the usage of digital payments across the country and support Central Bank, Sri Lanka’s campaign for driving awareness around digital payments.
He further added, “Nations Trust Bank and FriMi have been at the forefront of enabling digital payment solutions in Sri Lanka and we’re delighted to strengthen our partnership with FriMi, to serve their unique clientele better. As the first fully-fledged digital banking experience in Sri Lanka, FriMi vibes in harmony with our ethos, and we believe that #MasterYourWorld campaign will reach even higher numbers with both Mastercard and FriMi coming together to promote it and making a significant impact towards the vision of a digital nation.”
“FriMi remains the benchmark digital payment solution, continuously upgraded with state-of-the-art technology and robust industry partnerships, bringing customers the best lifestyle offers in the industry. At Nations Trust Bank, we understand that the average new age customer spends large amounts of time online and has impressive online experiences. So, when they look at their digital banking experience, they are not just comparing one local bank with another, they are comparing us to those global giants. That is the standard they hold us to, so that is the level we improve both our technology and services to. The partnership with Mastercard enables us to extend the FriMi service, and to give our customers exclusive benefits. Mastercard has always been supportive of us to give the best lifestyle solutions to FriMi users and this campaign will further strengthen the digital solutions our customers receive,” said Randil Boteju, Senior Vice President – Sales & Digital Banking of Nations Trust Bank.
During the past festive season, #TheCardWithPerks had lined up a series of lifestyle offers and added to the excitement by selecting winners every day during the mega giveaway campaign and awarding them with a brand-new Amazon Echo Dot Smart Speaker.
FriMi provides a fully enabled virtual debit card for all FriMi users whilst they can also request for a physical vertical personalized debit card to use at physical locations. The FriMi Mastercard debit card offers users with exclusive perks all-year-round. To find out more about the variety of exclusive lifestyle choices at multiple merchants on offer for FriMi Mastercard Debit Card customers, please visit https://www.frimi.lk/offers
FriMi the fully-fledged digital banking experience powered by Nations Trust Bank consists of ground-breaking products and services that are designed and developed to delight customers thus providing novel experiences. It was ranked amongst the Top 30 Best Digital Financial Services Providers in the Asia Pacific, Middle East, and Africa as one of the Best Digital Banks & Financial Institutions by The Asian Banker. Named one of the Top 10 E-Commerce brands of Sri Lanka, FriMi was showcased in the LMD Brands Annual Report 2020 as compiled by Brand Finance Lanka. It is available on Android, iOS and Harmony OS and anyone in Sri Lanka above the age of 18 years can get on board FriMi by downloading the app. FriMi is powered by Nations Trust Bank PLC which is among the top 15 business establishments in Sri Lanka as ranked by Business Today and is strongly focused on digital empowerment through cutting-edge digital banking technologies.
