Fairfirst Insurance, a young digital disruptor, emerged as the ‘Best Digital Marketing Innovation Brand of the Year’ and the finalist in ‘Best Use of Technology in Marketing’ across all sectors at the SLIM Digis 2.1, organised by the Sri Lanka Institute of Marketing (SLIM).
Fairfirst Insurance has demonstrated a consistent drive towards innovation – be it through their technology or even communications. Being a people’s business, the company has approached the ‘new normal’ by viewing the world through the eyes of the people they work with and innovating for their realities.
Doing things the ‘FairfirstWay’ has enabled Fairfirst to be a future-ready brand in a pandemic landscape that will continue to encourage innovation in the digital sphere. Their approach to being digitally relevant is offered via 100% contactless platforms, end-to-end online purchasing, subscription-based insurance, WhatsApp-based insurance, and the Sales Tool Kits which allowed agents to directly connect to the marketing department’s communications library and allowed them to customise content accordingly. Through these design-thinking lead innovations, Fairfirst transformed the value for customers, creating an ecosystem of effective communications ensuring positive news and a verified source for the community, re-defining user journeys to offer world-class customer experience that made life enjoyable to their customers, employees, stakeholders, and society at large.
The acceleration of innovative digitisation continues for Fairfirst, as they create digitally enhanced offerings for individuals, businesses, and the community. Sasith Bambaradeniya, Fairfirst Insurance Chief Marketing Officer, stated, “Embracing a contactless world helps businesses have that digital edge to stay afloat during the pandemic. The key is to continue experimenting and innovating with digital solutions front and center. With the right approach, businesses can come out of the challenge stronger, more agile, and more customer-centric than before. Winning the ‘Best Digital Marketing Innovation Brand of the Year’ is a true testament of that and we hope to continue developing it further to offer a truly personalised and engaging experience with our customers.”
The Sri Lankan digital industry continues to add value to many brands. The SLIM Digis competition is judged under international standards by the industry’s most respected business, marketing, and digital marketing professionals, and aims to celebrate outstanding work and talent within the digital sphere. In terms of digital standards, Fairfirst Insurance has secured a strong foothold in the market while leading digital disruption in the industry.
Fairfirst Insurance is also part of the Canadian-based Fairfax Group. Fairfax, through its subsidiaries, has an international insurance and reinsurance business with a global underwriting reach, longstanding relationships, and a broad product range. Fairfax has a strong foothold in the growing insurance and reinsurance markets of Southeast Asia, Eastern Europe, the Middle East, and Brazil.