Canon’s Experience Centre aims to raise awareness about the nature
and wildlife whilst empowering the indigenous Maasai people_
DUBAI, United Arab Emirates, March 16, 2022/ — _Canon (Canon-CNA.com
[4])_ _fortifies its commitment towards education and empowerment of
people by partnering with Ishara Mara to launch an experience center
that will not only educate and empower people but also spread awareness
about the park’s delicate eco-system. The experience center will
incorporate various features like photography lessons, competitions,
photo booths, gallery and more. _
Canon Central and North Africa informed of its proud partnership with
Ishara Mara to launch the Canon Experience Centre in Kenya, in an
announcement today. Dedicated to support education and empowerment of
people, Canon’s Experience Centre aims to raise awareness about the
nature and wildlife whilst empowering the indigenous Maasai people by
providing a unique and immersive photography, video and print experience
at the national reserve.
An Experience for All
From indoors to outdoors, the Canon Experience Centre will offer
visitors a range of options to explore the captivating beauty of the
national park. Canon’s touch and try experience at the centre will
allow visitors to get their hands on the company’s cutting-edge
cameras, lenses with lens bar experience, and binoculars with binocular
bar experience along with official Canon Experience vehicles. A
dedicated kid’s zone at the center will offer engaging opportunities
for families with children to interact, engage and immerse in the world
of photography with products such as Selphy, Zoe mini along with access
to Canon’s creative park – Pixma. Additionally, a family photo-booth
at the centre with exciting dress-up and back-drop options for adults
and kids has been setup to turn moments into memories. Photography
enthusiasts will also be able to get their own photographs printed at
the print centre.
Chasing the Thrill – Capturing Wildlife
As part of the experience, visitors can also opt for a tour that
incorporates wildlife and nature photography lessons at the center or
during game drives along with an option of a mentor/teacher assistance.
Additionally, the experience centre will also be part of some guided
tours provided by external agencies in order to ensure maximum access
for general public. In an endeavor to promote the spirit of creativity
and imagination, visitors at the centre will also be invited to
participate in ‘Best Shot’ photography competition with the winning
shots being displayed at Canon Mara gallery at the center. Furthermore,
yearly Mara photography awards will be organized to felicitate the best
wildlife photographs taken during the year.
_“We are extremely proud of this partnership with Ishara Mara that is
rooted in spreading awareness and education as well as empowerment of
the local communities. Through the Canon Experience Centre_ at the
_Ishara Mara_,_ our vision is to create a space where each party be it
the visitors or the local communities or even nature itself, can benefit
in some way. There is something for everyone at the center and it is the
true embodiment of Canon’s core philosophy of Kyosei which means
living and working together for the common good_,” said Somesh Adukia,
Managing Director – Canon Central and North Africa.
Power in the Hands of Local Communities
As part of the company’s relentless bid to empower people and give
back to the communities, Canon’s Experience Centre at Ishara Mara
initiative envisions to educate and train the local Maasai indigenous
tour-guides with necessary skills thus transforming them into Canon
ambassadors and content creators. The grassroots initiative envisions to
play to the strengths of the local Maasai people and their excellent
knowledge of the area by placing the power of photography in their
hands. The first step of the program is to ensure the local Maasai
guides get a thorough understanding of the basics of photography along
with a comprehensive training on how to use Canon equipment to further
enable and empower them to teach guests, photographers, tourists as well
as local Maasai people. The initiative also looks at encouraging the
local community in the area to become content creators by creating
content on various topics such as Human Coexistence with the Environment
and Wildlife, Maasai Tribe and Culture, Wildlife Photography, Wildlife
Beauty, Protection, Preservation and Environmental Conservation.
Likewise, the initiative also looks at promoting and empowering women to
become Maasai tour-guides by providing various training and educational
opportunities. Canon will further support these trained guides to
purchase official Canon equipment through its exclusive packages
designed for the Maasai tour guides. Moreover, a referral scheme from
Canon will allow the Maasai tour guides to earn an added commission
should a Canon customer visit the experience center.
The Canon Experience Centre at Ishara Mara is open to the public from
16th March 2022. For more details, please log on to https://ishara.ke/
[5]
_Distributed by APO Group on behalf of Canon Central and North Africa
(CCNA)._
Media enquiries, please contact:
Canon Central and North Africa
Mai Youssef
E-mail: Mai.youssef@canon-me.com
APO Group – PR Agency
Rania ElRafie
E-mail: Rania.ElRafie@apo-opa.com
About Canon Central and North Africa:
Canon Central and North Africa (CCNA) (Canon-CNA.com [6]) is a division
within Canon Middle East FZ LLC (CME), a subsidiary of Canon Europe. The
formation of CCNA in 2015 was a strategic step that aimed to enhance
Canon’s business within the Africa region – by strengthening Canon’s
in-country presence and focus. CCNA also demonstrates Canon’s
commitment to operating closer to its customers and meeting their
demands in the rapidly evolving African market.
Canon has been represented in the African continent for more than 15
years through distributors and partners that have successfully built a
solid customer base in the region. CCNA ensures the provision of high
quality, technologically advanced products that meet the requirements of
Africa’s rapidly evolving marketplace. With over 100 employees, CCNA
manages sales and marketing activities across 44 countries in Africa.
Canon’s corporate philosophy is Kyosei (https://bit.ly/3JjgUEd [7])
– ‘living and working together for the common good’. CCNA pursues
sustainable business growth, focusing on reducing its own environmental
impact and supporting customers to reduce theirs using Canon’s
products, solutions and services. At Canon, we are pioneers, constantly
redefining the world of imaging for the greater good. Through our
technology and our spirit of innovation, we push the bounds of what is
possible – helping us to see our world in ways we never have before.
We help bring creativity to life, one image at a time. Because when we
can see our world, we can transform it for the better.
For more information: Canon-CNA.com [8]
