Emerging Media is proud to have been nominated and won the “Gold Award” in the IT, Digital and Online category of the SME Development Awards 2022 organized by the esteemed premier marketing body “Sri Lanka Institute of Marketing” (SLIM). This award category has been introduced to reward the outstanding efforts of SMEs (Small and Medium Enterprises) in the marketing, branding and sales of their products, services or the brand itself. The motive behind the introduction of this award is to cater to the lack of knowledge and appreciation for marketing among SMEs. As SMEs play a critical role in the Sri Lankan economy, enhancing their scope through marketing is more important than ever especially in reviving the Sri Lankan economy which is recovering from a recession.
Emerging Media is proud to have achieved this award and one of the major categories of clients of Emerging Media are SMEs themselves. Emerging Media maintains strong relationships with hundreds of SMEs helping them to establish their brands in Sri Lanka creating thousands of employment opportunities. The SME Development Award is also a testimony for showcasing Emerging Media’s approach to addressing the Sustainability Development Goals (SDGs) laid out by the United Nations such as reducing poverty and facilitating economic growth through the creation of employment opportunities through SMEs. Emerging Media’s support towards SMEs also makes the community more sustainable through reduced inequalities as it allows SMEs to grow their business by competing with larger companies who have superior advertising power.
Emerging Media is proud to be a pioneer in using new innovative advertising methods and technologies such as advertising local brands on the latest Kiosks and E-Concierge solutions such as the Kiosks introduced in the Cinnamon Hotel Chain and the Havelock Mall. This is a small step in Emerging Media’s long-term plan to fully digitalize advertising in all shopping malls and other locations island-wide. Innovation and disruptive technology are deeply embedded in the core principles of Emerging Media and therefore this humbling moment of Emerging Media bagging this award comes as no surprise. This is not the first time Emerging Media was nominated for awards by esteemed professional bodies such as the SLIM. Emerging Media also won the same award in the years 2019 and 2020 in the SME sector for its continued excellence and unwavering support to SMEs in Sri Lanka.