‘Diva Dathata Diriyak Entrepreneurial Skills Development Programme’, is a transformative collaboration between Diva, the flagship laundry care brand of Hemas Consumer Brands and Women in Management (WIM). In celebration of the World Entrepreneurs Day falling on 21st August, a One Day Seminar of Diva Dathata Diriyak Programme was conducted by Dr. Sulochana Sigera, Chairman of WIM, at the Matale Divisional Secretariat, with the participation of over 100 Women Entrepreneurs in Central Province. Followed by the seminar, a two-day workshop will be conducted to provide practical experience on entrepreneurial skills to further enhance the experience of women entrepreneurs. This is a part of the of the ongoing, highly successful series of Diva Dathata Diriyak Programme aimed at equipping women with the skills, knowledge, and confidence to thrive in the extremely challenging entrepreneurial world.
Since its inception in 2022, ‘Diva Dathata Diriyak’ Programme has empowered a shift in mindset amongst women, helping them to evolve from mere producers to very successful entrepreneurs. The Programme covers a multitude of essential areas such as business registration, financial management, pricing strategy, consumer care, digital marketplaces, marketing, branding and packaging. By instilling these vital tools, Diva is empowering women to take control of their economic destinies, even in the face of economic challenges.
‘Diva Dathata Diriyak’ Entrepreneurial Skills Programme has already seen tremendous success in several localities across the island, empowering 175 women to initiate and grow their business. The programme has covered 4 provinces including North Western, Northern, Southern & Uva Provinces. The Matale seminar marks the fifth iteration of this very impactful Programme in empowering women entrepreneurs. In making the programme accessible to a wider audience, an application calling process for the Seminar was conducted on Facebook, where any women entrepreneur interested in participating in the Programme could simply send a WhatsApp message, SMS or call to reserve their seat.
As a part of Diva’s brand purpose, ‘Diva Dathata Diriyak’ Programme is rooted in the belief that ‘the hand the rocks the cradle rules the world’, underscoring the crucial role of women in nurturing future generations and in turn shaping the development of the nation. This Programme is designed as a source of strength and support for women who are determined to overcome the economic challenges of today. With 5 Diva Dathata Diriyak Entrepreneurial Skills Development Programme conducted to date, Diva has successfully empowered over 275 women entrepreneurs during the past 2 years and continues to stand as a pillar of inspiration and encouragement to women entrepreneurs’ island wide.