DIMO, a leading diversified conglomerate in Sri Lanka, launched the ‘Mahata Wahina Wasi Wassa’ initiative to empower farmers by offering free laptops, tabs, electric bicycles, and overseas travel opportunities with each Mahindra tractor purchase.
Farmers who purchase Mahindra tractors between August 1st and November 30th, 2024, are eligible for these exclusive gift packages with various choices available. The first package includes an electric bicycle, the second offers a group trip to Malaysia with meals and accommodation, the third combines a laptop and tabs, and the fourth includes two mud wheels and a laptop. Farmers can select their preferred gift package from these options with each Mahindra tractor purchase. The company successfully completed the first phase of this transformative project recently.
DIMO is committed to advancing technological adoption in the local agriculture sector as a key distributor of globally renowned agri machinery brands. The “Mahata Wahina Wasi Wassa” initiative promotes this goal by providing farmers with laptops and tabs, enabling easy access to information on crop management, modern farming methods, pricing, and more to elevate their agricultural practices.
Mr. Rajeev Pandithage, Executive Director of DIMO and Head of the Agri Machinery Division commented on the initiative: “The ‘Mahata Wahina Wasi Wassa’ is more than a promotional offer; it is an opportunity to make a meaningful difference for farmers and their families. Laptops and tablets, for instance, can assist with children’s education and allow family members to further enhance their knowledge through online courses. The electric bike provides a cost-effective transportation solution, while an overseas trip could broaden farmers’ experiences and perspectives. Our thoughtfully designed gift packages meet the diverse needs of farmers and their families. We look forward to implementing more such initiatives in the future.”
DIMO’s ‘Mahata Wahina Wasi Wassa’ initiative is a vital component of the company’s mission to enhance farmers’ quality of life and advance agricultural mechanization. By providing modern farming equipment and technology, DIMO enables farmers to boost productivity, increase income, and ultimately elevate their standard of living through a more sustainable, prosperous approach to agriculture.
DIMO remains steadfast in its commitment to advancing Sri Lanka’s agricultural sector. Initiatives like ‘Mahata Wahina Wasi Wassa’ demonstrate the company’s dedication to fuelling the dreams and aspirations of farmers, enriching their lives, and shaping a prosperous future for their communities in the agriculture sector.