Sri Lanka Cricket has chosen Dettol to be the official hygiene partner for the 2021/22 edition of the Lanka Premier League (LPLT20) Twenty20 tournament. The annual league was inaugurated in 2018 and the inaugural edition was played in 2020 and won by the Jaffna Stallions team. A global leader in antiseptics and disinfectants, Dettol is a brand of the globally renowned consumer goods conglomerate Reckitt. Dettol has an extensive portfolio of products including soap, handwash, sanitizers, surface cleaners and other personal and homecare products.
This partnership will help bring all sports fans across the country together in a safe and hygienic environment. Dettol is well reputed among the people of the country and is known as a brand which offers all-round care and protection. This partnership emphasizes the need to strictly adhere to the health guidelines during the ongoing second edition of the LPL in order to ensure it is successful.
Mr. Shaminda Perera, Head of Marketing – Reckitt Benckiser Lanka Limited shared his thoughts on this “This is truly a momentous occasion for us, to have been chosen as the official hygiene partner for the LPLT20 tournament. As the number one antiseptic brand, we look forward to extending our full support to future sports events as well.”
One of the key determining factors of the success of LPL is the enjoyment of the spectators and the players. This partnership will ensure that all the fans and the players alike will be able to do so in a safe and hygienic manner.
Cricket has long been one of Sri Lanka’s favourite pastimes, and given the current pandemic conditions, ensuring the safety of the players, officials and spectators alike is of paramount importance. For this reason, the tournament and all ground activities related to it, will be conducted under strict health and safety guidelines and protocols.
The organisers of LPL have put together an elite medical team to oversee the safety of everyone involved. In order to carry out this task successfully, the medical team needs the best possible backing, and Dettol is the most trusted brand when it comes to ensuring peoples’ safety.
Chathurika Fonseka, Product Group Manager, Hygiene Category – Reckitt Benckiser Lanka Limited said “We are beyond grateful to the SLC and LPLT20 officials for choosing us as the official hygiene partner for the ongoing LPLT20 tournament. We have placed over 20 handwashing stations for spectators at all entrances of the pavilions, we have also placed disinfection units containing both personal disinfection as well as surface disinfection products for use at strategic locations such as; the players’ lounge, dugouts, commentary box as well as selected public viewing areas. In addition, Dettol has supplied all umpires with personal wipes and personal sanitizers throughout the tournament.”
The selection of Dettol as the official hygiene partner for the LPLT20 tournament adds a certain reassurance as its product range is very well known and is widely regarded as a leader in the hygiene category both locally and globally.