4 April 2022, London, UK: D&AD, the non-profit association for the
design and advertising industries, has partnered with WeTransfer to
launch Creativity as a Catalyst for Change, a free, on-demand course
aimed at mid-level to senior creatives.
While creativity for good is a personal and business imperative for
many, the course will explore how creatives can turn this awareness and
intention into action. The masterclass will build creative confidence to
bring world-changing ideas to life, from concept to creation.
The course will be led by a group of creative change-makers, all working
towards a more sustainable future in their chosen fields, including
Naresh Ramchandani, Pentagram Partner and former D&AD President, Lina
Ruiz, Head of Corporate Social Responsibility at WeTransfer, and Thomas
Kolster, Founder & Creative Director at Goodvertising Agency and D&AD
Awards Jury President for Impact and Future Impact.
Split across 3 modules, the course will break down the complex landscape
of using creativity for good and how to establish personal views and
match these with the realities of the commercial creative industries.
The Masterclass will explore:
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The process of embedding purpose into a brief, and how to work with
clients to achieve this
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The process for using creativity for impact, how to plan for impact and
create work in a sustainable way
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How to measure success and create a legacy through impactful initiatives
Across the course, participants will hear from creatives behind
impactful campaigns, including the D&AD Black Pencil winning initiative
Boards of Change and Rivers of Light, and uncover how the creators
sought to understand the audience and employ creative solutions.
The on-demand course is now live and can be accessed via D&AD’s
digital campus [2]. As per D&AD’s commitment to removing obstacles to
learning, the free masterclass will enable participants to learn at
their own pace and remain on the site for an unlimited period.
D&AD Campus is D&AD’s online learning portal which enables creatives
from emerging talent to seasoned professionals to learn from
award-winning industry creatives, on-demand and at a pace that can be
controlled. With a mix of theory and practice, the platform provides the
tools and techniques for creatives to apply at work and to continue to
develop new skills.
Rebecca Wright, D&AD President, commented: “As we experience rapid
social, economic and cultural shifts, now more than ever creatives have
an opportunity to use their skills and expertise to drive impactful
change. We are delighted to have partnered with WeTransfer to bring this
course to creatives of different levels across the globe via our digital
campus to give them the tools and confidence they need to turn their
ideas and ambitions into action.”
Lina Ruiz, Head of Corporate Social Responsibility at WeTransfer,
commented: “Since the very beginning, WeTransfer has proudly supported
the creative community, and as a certified B Corp we strive to balance
people, planet, and profit, ensuring a better future for everyone. Our
long-term ambition is to have a positive impact on our environment, our
community, our employees, and the wider world. We are delighted to
partner with D&AD to bring this Masterclass to the creative community
and equip creatives to apply a values-driven approach to solving
commercial challenges.”