Crysbro, a forerunner in Sri Lanka’s poultry industry sponsored the 60th Annual General Meeting of the Housewives’ Association. Held at the Kingsbury Hotel, the diamond anniversary celebrations took place amidst glitz and glamour in the presence of 500 guests including members of the Housewives association, their family members as well as special guests.
Thanking Crysbro for the Company’s assistance, Suhaila Hussein, Chairwoman of the Housewives’ Association said, “Crysbro has been one of our main sponsors for a number of years. It is apt that the Company acts as our main sponsor for the milestone 60th AGM. I would like to express my sincere gratitude to Crysbro for the support and I am also thankful to the Company for contributing towards the health and wellbeing of generations of Sri Lankans.”
Women’s activist, Lorna White established the Housewives’ Association in 1958. The association continues work towards uplifting the standard of living amongst its members through various community development activities such as fund collection, exhibitions, sale of goods and cultural celebrations. Today, the Housewives’ Association comprise 17 branches and 5000 members from various segments of the society.
Commenting on the sponsorship Amores Sellar, Senior Marketing Manager, Crysbro said, “The partnership between the Housewives Association and Crysbro is entirely natural. Housewives invariably seek to provide nutritious meals for their families and Crysbro as a leading poultry manufacturing and marketing company is honoured to partner with women who ensure the physical and mental wellbeing of family members through providing nutritious meals.”
Crysbro engages in a number of Corporate Social Responsibility (CSR) commitments. Such CSR initiatives include projects such as awarding of scholarships to employees’ children and providing financial assistance to children who excel academically and the provision of books and other stationary. Assisting the farming community with which CRYSBRO closely works, the Company conducts vocational training programmes, academic programmes and provides various counseling services to schools.
CRYSBRO’s ‘Praja Aruna’ programme provides assistance to build and refurbish employees’ homes while also investing in infrastructure development in rural areas. The Company’s ‘Diri Saviya’ programme benefits small and medium farmers through the provision of business opportunities, business management knowledge, technological awareness, chicken feed and loans. The Company buys the farmers’ broiler chicken and provides them with a portion of the revenue. Through the ‘Suwa Shakthi’ programme, CRYSBRO offers medical benefits to employees, conducts medical camps and contributes to developing community hospitals.
Established in 1972 with just 100 chicks and a vision to become a market leader in terms of quality, freshness and innovation, CRYSBRO has grown at a steady pace and in the decades since, has emerged as Sri Lanka’s first and most sophisticated, fully vertically integrated poultry producer with operations spanning grand-parent, parent farms, hatcheries, broiler farms and feed mills. The thriving ‘Farm-to-Fork’ concept has been at the core of the Company’s success, and which in turn has provided unprecedented support for numerous stakeholders including direct and indirect employees, out growers, domestic maize farmers, and ultimately, the Sri Lankan consumer.