In line with the Company’s vision to penetrate the entire island through providing fresh, safe and nutritious poultry products, Sri Lanka’s leading poultry brand, CRYSBRO opened its brand new sales and marketing office in Weliwita within close proximity to the Kaduwela expressway entrance to cater to the western province and beyond. The new sales and marketing office houses a state of the art freezer room facility as well. Given its close proximity to the expressway, the new office premise provides easy access to deliver fresh products to hotels, restaurants and supermarkets in the western province as well as a strategic advantage for the Company to reach out to other areas.
Mohamed Imitiaz, Chairman and Managing Director – CRYSBRO Group inaugurated the new sales and marketing office at an auspicious occasion. CRYSBRO employees and a host of invitees took part in the festive opening ceremony.
Speaking at the occasion, Mohamed Imitiaz, Chairman and Managing Director – CRYSBRO Group said, “With a clear target in mind and determination, it is possible to surpass any challenge. We first commenced business 46 years ago in Gampola as a small scale poultry enterprise. Today, we have succeeded in reaching out to all corners of the island. In the same vein, we plan to penetrate the international arena in the near future. The secret behind our success is our respectful consideration and the cordial rapport that we have built with all stakeholders.”
Established in 1972 with just 100 chicks and a vision to become a market leader in terms of quality, freshness and innovation, CRYSBRO has grown at a steady pace and in the decades since, has emerged as Sri Lanka’s first and most sophisticated, fully vertically integrated poultry producer with operations spanning grand-parent, parent farms, hatcheries, broiler farms and feed mills. The thriving ‘Farm-to-Fork’ concept has been at the core of the Company’s success, and which in turn has provided unprecedented support for numerous stakeholders including direct and indirect employees, out growers, domestic maize farmers, and ultimately, the Sri Lankan consumer.