Colombo, October 27th, 2021: Douglas and Sons (DSL), a pioneer in importing and distributing auto parts, tyres, batteries, agricultural equipment and industrial parts, announced that Continental, a brand for which it is the official distributor in Sri Lanka, recently celebrated its 150th anniversary. Continental is one of the largest automotive technology suppliers and is the fourth largest tyre manufacturer in the world.
Since its establishment in 1871 in Germany as a local manufacturer of tyres and soft rubber products, Continental has today grown into an international technology company that offers safe, efficient, intelligent, and affordable solutions for today’s travel needs. Around the world, three out of four vehicles are equipped with either Continental tyres or automotive technologies, with an estimated one billion people using Continental every day.
Speaking on this milestone, Saroj Perera, Chairman/Managing Director of Douglas & Sons (Pvt) Ltd said, “We warmly congratulate Continental on its achievement of reaching 15 decades of operations, globally. Offering safe, cost effective and environmentally friendly transport solutions, Continental is well loved in Sri Lanka, and we wish them many more years of success.”
Continental partnered with DSL in 2014 when DSL endeavoured to provide replacements for the growing number of European vehicles on our roads, since Continental is one of the preferred Original Equipment Manufacturer (OEM) for these European vehicles.
Douglas and Sons (Pvt) Ltd was established in 1986 with a vision to deliver excellence across the board and has today grown into a strong, diversified conglomerate with a passion for innovation that cares for the environment in the markets in which it operates. Its diversity and close ties with stakeholders in all key aspects of the economy forms the bedrock of its success in the country. Its access to key global players enables it to display and market the finest and internationally reputed auto parts, tires and batteries through their distributors located island wide.
Founded in 1871, Continental is a multinational company which manufactures tires for passenger cars, commercial vehicles, and two-wheelers. It is one of the foremost leaders in tire technology and tire production, with a broad product range suitable for use in a variety of conditions and applications. Through continuous investment in research and development, Continental makes a significant contribution to mobility that’s secure, cost-effective, and ecologically friendly.
