The USA-based Web Marketing Association (WMA) has recognised Commercial Bank of Ceylon with a ‘Bank Standard of Excellence’ award at the Association’s WebAwards 2022, at which the world’s best websites in 86 industries were honoured.
The awards, adjudicated by a team of eminent independent Internet professionals, were based on an evaluation of the Design, Innovation, Content, Technology, Interactivity, Copywriting and Ease of use of each of the competing websites. Judges included members of the media, advertising executives, site designers, creative directors, corporate marketing executives, content providers and webmasters.
Other winners of the Bank Standard of Excellence award this year were Lincoln Savings Bank, Peapack-Gladstone Bank, Carver Federal Savings Bank and Lenderfit, all of the USA. First National Bank and Trust, USA won the award for Best Bank Website.
“We are pleased to have our website recognised by one of the world’s foremost authorities on the design and use of websites for commercial purposes,” Commercial Bank’s Deputy General Manager – Marketing Mr Hasrath Munasinghe said. “Websites have become indispensable to banking, and at Commercial Bank we have been constantly pushing the boundaries of innovation and functionality while continuing to enhance the user-friendliness of our website. This award is a great source of affirmation that we are not only on the right track, but are on par with the world’s best.”
Notably, Commercial Bank’s WMA WebAward came close on the heels of the Bank’s website being recognised as the top ‘Banking and Finance’ website in the country at the BestWeb.lk 2022 competition hosted by the LK Domain Registry. In 2018, the corporate website of the Commercial Bank won the ‘Outstanding Website’ award in the ‘Banking’ category at the WMA WebAwards.
Commercial Bank relaunched its website www.combank.lk last year with features such as trilingual access to content, ultra-smooth interface with interactive multimedia material, enhanced navigation, experience-customisation, smarter search options and tools, and resources that make it extra user-friendly and informative.
According to the latest web statistics, the website receives 6.4 million visits per year and has recorded 4.5 million organic searches and 10 million page views per year. It is also the most visited corporate website of a bank in Sri Lanka.
Sri Lanka’s first 100% carbon neutral bank, the first Sri Lankan bank to be listed among the Top 1000 Banks of the World and the only Sri Lankan bank to be so listed for 12 years consecutively, Commercial Bank operates a network of 268 branches and 940 automated machines in Sri Lanka. Commercial Bank is the largest lender to Sri Lanka’s SME sector and is a leader in digital innovation in the country’s Banking sector. The Bank’s overseas operations encompass Bangladesh, where the Bank operates 19 outlets; Myanmar, where it has a Microfinance company in Nay Pyi Taw; and the Maldives, where the Bank has a fully-fledged Tier I Bank with a majority stake.
