Coca-Cola Sri Lanka, a leading beverage brand that has been in the country for over 60 years, has been awarded the prestigious “Beverage Brand of the Year” and “Youth Choice Beverage Brand of the Year” awards at the SLIM Kantar People’s Awards 2023, hosted by the Sri Lanka Institute of Marketing (SLIM). Notably, Coca-Sri Lanka had bagged the aforementioned accolades in 2022 as well, marking this year’s victory a consecutive accomplishment.
Over the past 18 months, the brand has been at the forefront of marketing innovations and initiatives. This includes refreshing digital experiences that continue to resonate with the Sri Lankan audience. Coca-Cola Sri Lanka is also proud to have an extensive product presence on leading e-commerce platforms such as Daraz and Kapruka, and at leading online retail chains like Keels, Cargills, Glomark, Spar, Laughs, and delivery partners like Uber and PickMe.
In addition, partnerships have been established with leading fast-food chains to create food combos and have access to purchase it online. Pizza Hut and McDonald’s are a few notable examples. The brand’s digital presence is one of the strongest, and Coca-Cola Sri Lanka has been continuously leveraging its digital platforms to engage with consumers.
According to Anojah Ratnasabapathy, Country Marketing Lead for Sri Lanka and Maldives, Coca-Cola Sri Lanka Pvt. Ltd., “Winning these awards is a true honour and proof of the hard work of our entire team. We are committed to delivering youthful, innovative, uplifting, and exciting experiences that meet the changing needs of our consumers.”
Shamal Gunawardene, Sales and Commercial Director, Coca-Cola Beverages Sri Lanka Ltd., added, “Thank you for choosing Coca-Cola Sri Lanka as your preferred beverage brand. These awards reflect our strong relationship with our consumers without whom this achievement would not have been possible.”
Since 2007, the SLIM Kantar People’s Awards have been a highly anticipated business awards event in Sri Lanka. The awards are unique because they are chosen by consumers rather than a committee of experts. The awards were created to honour and showcase the brands and personalities that the Sri Lankan people hold in the highest regard.
Coca-Cola Sri Lanka remains committed to contributing to the sustainable development of Sri Lanka while providing refreshing and innovative experiences for its consumers.
