Clickatell (https://bit.ly/3yxkshM), a leader in mobile
communications and Chat Commerce (https://bit.ly/3ITTUMo), announced
today record-level growth in 2021 in Chat Commerce. Driving
Clickatell’s continuous momentum is the growing market demand for its
leading Chat Commerce Platform, top-tier management team, and global
reach across various markets. Clickatell defines Chat Commerce as a new
category at the convergence point of three large, fast-growing
technology sectors – CPaaS, CCaaS, and Digital Commerce.
The company shared these 2021 highlights:
Market Opportunity
The pandemic has accelerated businesses’ digital transformation
efforts, resulting in a multi-billion dollar Chat Commerce market
opportunity. Chat platforms such as iMessage, WhatsApp, Facebook
Messenger, etc., already have more than 7.7 billion active users,
according to Statista 2021, out numbering the 4.7 billion internet
users. Today, chat is becoming the largest digital engagement channel in
the world and brands are taking notice.
Clickatell has achieved significant results including securing 10,000
customers across a variety of industries and dispersed geographies,
including financial services, retail, travel, media and entertainment,
hospitality, education, security, and many more. Clickatell has
delivered over 9 billion brand-to-consumer engagements, processing over
a million transactions daily. In fact, 93% of conversations transpiring
on its Chat Commerce Platform end in a transaction. With the market
demand for digital commerce solutions such as Chat Commerce, Clickatell
expects its growth to accelerate in 2022.
Innovative Products and Solutions
This year, Clickatell added exciting innovative products to its Chat
Commerce Platform, including Chat 2 Pay (https://bit.ly/3EYH9Oh)
that enables merchants to securely accept payments in chat messaging by
sending consumers a payment link via SMS or WhatsApp. Additionally, the
company announced a strategic partnership with Cybersource
(https://bit.ly/3pZC2ab) that accelerates the move towards
contactless digital engagements for E-Commerce by making it easier for
businesses to deliver Chat Commerce and a contact-free checkout
experience with the combined Chat 2 Pay solution.
Clickatell also launched its combined Chat Desk (https://bit.ly/3GOZvl0
) and Chat Flow (https://bit.ly/320glP9) solution to transform
the customer experience in contact centers. The company merged Chat
Desk, a live-agent messaging center solution, with Chat Flow, a workflow
builder, to provide businesses with automated chat and intuitive
functionality. Businesses connect with consumers through automated chat,
known as unassisted chat, and then, if additional support is needed,
seamlessly shift the customer support to their live agents through
Clickatell’s Chat Desk. Live agent and customer conversations are
crucial with the company experiencing a 108% month-over-month increase.
Changing the World with Its Customers
Clickatell works with market-leading global businesses that are
vertically diverse and are focused on transforming their approach to
customer experience and the way consumers interact with their brand,
ensuring competitiveness and long-term loyalty.
“Our mission to create a better world through technology is fueled by
our customers who are innovators and shaping new customer experience
through Chat Commerce,” said Pieter de Villiers, Clickatell CEO and
Co-Founder. “We care about our customers being successful with their
customers, and the work we are doing together to innovate conversations
and transactions in mobile messaging is future-proof, giving all our
customers a competitive edge through improved satisfaction and trust.”
Clickatell’s Innovative Team
Today, Clickatell has more than 300 employees globally and is uniquely
positioned to deliver the best value to a broad range of customers.
Diversity, inclusion and belonging are immensely valued at Clickatell,
as the global team works together to understand, create and upend the
way consumers and businesses interact and transact across industries –
and across the globe – through its industry-leading Chat Commerce
Platform. New hires this year include leadership in Sales, Marketing,
Product, Software Development and Customer Success.
Starting in a tiny apartment in Cape Town, and the first in the world to
create four lines of code that created a way to send SMS from the
internet to mobile phones, de Villiers attributes the company’s
ongoing success to having the right people with strong ethics, and who
live Clickatell’s values: 1. Be a Champion – _Do the right thing_; 2.
Be Courageous – _Take smart risks_; 3. Be Collaborative – _We succeed as
a team_; 4. Be Creative – _We find a way_; 5 Be Curious – _We ask
‘why?_’.