Colombo, Sri Lanka – 17th October 2022: ‘Meals that Heal’, the corporate social responsibility (CSR) campaign ideated by Cinnamon Hotels and Resorts, secures the Gold Award for Corporate Social Responsibility Activities at the recently concluded PATA 2022 Awards ceremony. The annual global awards ceremony is aimed at recognizing and rewarding the best efforts and initiatives in marketing, creativity, and innovation within the Asia Pacific region for the hospitality and travel industry.
Launched in June 2021, spearheaded by Cinnamon Grand Colombo and Cinnamon Lakeside Colombo, the initiative enables Cinnamon Hotels and Resorts’ customers to be a part of the brand’s drive to provide the economically underprivileged with free meals. With every order placed via the ‘Flavours by Cinnamon’ delivery platform, customers can supplement their order value with a desired amount to be directed towards the initiative. From sourcing and preparation to packing and storage, the entire process of operations is conducted under strict guidelines of adherence to The Cinnamon Standard for Care and Cleanliness, which takes enhanced measures for hygiene and safety.
Kamal Munasinghe, Area Vice President of City Hotels at Cinnamon Hotels & Resorts said, “Guided by one of our core values, which is to care for people and our communities, the ‘Meals that Heal’ project is one that we are immensely proud to initiate and continue. This is a long-term project that we look forward to continuing, and we thank our customers and guests for their continued support towards strengthening this initiative and helping bring a difference to the communities served.”
With over 10,000 meals having been served to date, ‘Meals that Heal’ has become an impactful commitment that has brought together partners and business units among John Keells Group closer to their community, and has resulted in opportunities for betterment, mental health protection, and hope for those they serve. The initiative will continue as a long-term project of the brand as the company looks to strengthen this initiative further, together with its customers and corporate partners. Customers who wish to assist in this initiative can do so by visiting the website Flavours By Cinnamon which is the brand’s delivery platform. The initiative has become yet another avenue for Cinnamon Hotels and Resorts to truly understand and give back to communities that have supported them. Moreover, this is the second time that the luxury hotel chain brand has been recognised by the PATA, having secured a Gold Award for Best Eco-Tourism Project in 2018.
