‘Is Branding Losing its Relevance?’
The Chartered Institute of Marketing (CIM) Sri Lanka will be hosting its third Talking Point Programme for this year on 27th September 2017 at the Union Ballroom, Hilton Colombo Residences from 6.00 pm onwards. It will bring together top Business leaders, CIM Fellow Members and Corporate Executives and is organized with the objective of highlighting emerging themes in marketing /business and discuss best practices to support strategic decisions for the future. This forum will be a platform for participants to share and exchange key insights which would help them in making decisions in their own organizations.
The programme is titled ‘Is Branding Losing its Relevance in Business’ and it will be an interesting thought provoking discussion with the custodians of some of the biggest local and multinational brands in Sri Lanka. The speakers of the programme are Imal Fonseka, Group CEO, Fairway Holdings, (Pvt) Ltd, Makshoodh Meerasaibu, Marketing Director for Home Care, Foods and Water, Unilever Sri Lanka, Tharanga Gunasekera, Head of Marketing and Communications, HSBC Sri Lanka and Shalin Balasuriya, Co-Founder, Luxury Ayurveda Brand Spa Ceylon. Commenting on the topic Imal Fonseka said, “If marketing is to be relevant, you need to integrate yourself to enterprise strategy rather than constrain your contribution to brand equity building”.
Rajiv David, Head of Membership Development at CIM Sri Lanka stated “The main objective of the CIM Talking Point series is to initiate productive discussions within the marketing community on concepts related to marketing and to impart knowledge on trending themes, challenges and opportunities in the market. We believe this timely topic will be useful for the marketing fraternity to understand upcoming challenges in branding and be prepared to successfully face the same. We hope to continue to add value to all the marketing professionals through our Talking Point series”.
CIM is the largest community of professional marketers in the world with 100 years of heritage delivering education, membership and insight offerings to the marketing and sales profession. As the leading professional body for Marketing CIM places great emphasis in bringing together programmes that are topical and relevant targeting the members and the entire business community.