Colombo, Sunday 21st November 2021: The highly anticipated Chokolaate Mother-Daughter Fashion Designer Contest returns for its successful 11th show on the 05th of December 2021 at the Hilton Colombo Residence. Despite the setbacks of the COVID-19 pandemic, ensuing lockdowns and the attempts to return to normalcy, Sri Lanka’s most-sought after youth magazine has been working tirelessly to ensure that young designers continue to be empowered through the competition. This year Eva and Secrets (ICL Brands Sri Lanka) adds value to the coveted MDFD title as the Main Sponsors. Nine finalists will showcase their creations for mother-daughter duos at the grand finale which will be held under stringent health and safety guidelines and limited physical attendees. However, the entire finale will be live streamed via Chokolaate’s Facebook page for the benefit of its multitude of fans and well-wishers.
Commenting on this year’s event Chokolaate’s Managing Editor Michelle Gunasekara noted, “One drawback that we faced due to COVID was that we could not go ahead with our Finale of Chokolaate MDFD 2020. Therefore, this year we made a pledge to our finalists, that we would give them their show no matter what. Nine designers will be showcasing their creations on the ramp, modelled by real mothers and daughters. Chokolaate being an advocate for the youth, believes in providing a platform for youth in every aspect and this event would do just that as we see young aspiring fashion design students take on this challenge of creating outfits for your everyday mother and daughter whilst keeping creativity in mind. This year apart from having the live event, we will also be live streaming it to the Chokolaate Facebook page therefore expanding the reach and exposure these young designers would receive. Lock in the date and stay tuned!”
This year’s finalists comes from several prominent design schools in the country and hope to showcase their talents through a variety of themes for their collections. Amurtha Godage is a 24 year old from the University of Moratuwa who has chosen “Cheerful Retro” as the theme. Also from the University of Moratuwa 22 year olds Githmi Samarasekara and Minuri Dasbandara will highlight the “Waves of the Ocean” and “Authentic Love” through their collections respectively. Going minimalistic 25-year old Moratuwa University student Nilupul Bandaranayake will focus on “Bitty” as a theme.
Representing the Sri Lanka Institute of Textile and Apparel, 28 year old Dhanushika Silva will bring “Island Life” to life through her collection while this year’s youngest contestant 21-year old Maleesha Perera from NIBM hopes to shed light on psychological issues depicted by an erupting Volcano. Another interesting theme inspired by Modern Architecture will be showcased by 23-year old Malindri Perera. Singer Fashion Academy’s 22-year old Wageesha Dewapriya will attempt to create “Transforming Dresses” in his collection, while 24-year old Devmini Serasinghe goes back to Kandyan roots to bring to life the fashion trends of that era.
Hilton Colombo Residence joins MDFD this year as the Hospitality Partner while each of the segments will be sponsored by Swabha Ceylon, Sail Lanka and the Informatics Institute of Technology. The Gold Sponsor for this year’s show is CISC, while its Academic Partner will be AACS. The Global Technological Campus and Singer Fashion Academy will Co-Sponsor the event while gifts will be sponsored by Wimaladharma Brothers, Baker in Heels, D’73 Label and Nehemiah Consultants. Ebert Silva Tours and Atshata Rice will be the Mini Sponsors of the Event.
Renowned Fashion Designer Dinesh Chandrasena joins MDFD as its Creative Director this year while the finale will be choreographed by Rozanne Diasz. Official Photographs will be clicked by Praveen Mirando Photography and Official Hair and Make-up will be handled by Chrissy’s Salon. Cool Tempo are the Official Sound and Lights partner with Anil Balasuriya being the Official Video Production Partner. Live Streaming on the Grand Finale will be done by Avenue Pictures. PR for the event is handled by Nehemiah Consultants, and the Official Radio Station is Kiss FM. The show also has its own Corporate Etiquette Partner Kumar De Silva and Lifestyle Media Partner Pulse.
For more information and limited tickets please call 0775 021166.