A group of 30 Ceylinco Life salespersons took centre stage recently, graduating as the first batch to complete a tailor-made Diploma in Financial Sales Management, designed by and for the life insurance leader in collaboration with the Sri Lanka Institute of Marketing (SLIM).
The one-year qualification was introduced by Ceylinco Life to enhance the skills, knowledge, and competencies of its sales personnel, and to nurture a highly proficient sales force capable of tapping into premier markets and delivering exceptional services to customers, the Company said. The diploma programme included rigorous coursework, examinations and assignments to ensure a well-rounded education for the candidates.
A wide range of subjects such as financial planning, communication, analytical skills development, time management, financial markets, taxation, and more are included in the diploma.
Commenting on the programme, Ceylinco Life Director/Chief Operating Officer Mr Ranga Abeynayake said: “This diploma not only contributes towards the professional development of the successful candidates but also benefits our customers by equipping salespersons to better advise them on how to structure their policies to cater to their immediate as well as projected future needs. We firmly believe in investing in our employees’ capabilities and recognise that our customers directly benefit from their expertise.”
Sri Lanka Institute of Marketing President Mr Chinthaka Perera added: “As an Institute dedicated to fostering professionalism, SLIM is greatly encouraged by the commitment shown by Ceylinco Life to provide opportunities for employees to acquire qualifications that will advance their careers. We are happy to work with the company to customise course content to meet the precise requirements of the diplomates.”
The graduation ceremony of the first batch that completed the Ceylinco Life – SLIM diploma took place at the Ceylinco Life Auditorium at the Company’s Head Office. The event was graced by Ceylinco Life Chairman Mr R. Renganathan, the Company’s Managing Director/CEO, Mr Thushara Ranasinghe, the President of SLIM Mr Chinthaka Perera, Vice President of SLIM Prof. Jayantha N. Dewasiri, Directors of Ceylinco Life and other distinguished guests.
Notably, the top three students among the graduates were awarded scholarships to follow any of the courses offered by SLIM, with the batch top receiving 75% of the cost of the course and the graduates placed second and third receiving 50% and 25% of the cost respectively.
Founded in 1970, the Sri Lanka Institute of Marketing (SLIM) is the apex body for Sri Lankan marketers, and is mandated to uplift the marketing profession in Sri Lanka by providing marketing studies and conducting many national level events and projects.
Adjudged Sri Lanka’s ‘Brand of the Year’ and ‘Service Brand of the Year’ by the Sri Lanka Institute of Marketing (SLIM) and ‘Best Life Insurer in Sri Lanka’ by World Finance for the ninth consecutive year in 2022, Ceylinco Life was conferred the ‘Peoples Life Insurance Service Provider of the Year’ title at 2023 SLIM Kantar Peoples Awards for the 17th consecutive year. Ceylinco Life has been the country’s leading life insurer for more than half of the 35 years it has been in existence. The Company was also ranked the ‘Most Valuable Life Insurance Brand in Sri Lanka’ by Brand Finance and certified a ‘Great Workplace’ in Sri Lanka for the third consecutive year in 2022. Ceylinco Life has close to a million lives covered by active policies and provides innovative life insurance solutions which offer protection while de-risking the goals and ambitions of the Company’s policyholders.