A group of policyholders of Ceylinco Life and their families were recently treated to the majesty and mystique of the Orient during a four-day visit to China courtesy of the life insurance leader.
The group, comprising one batch of winners of the 11th Ceylinco Life Family Savari programme, had the pleasure of visiting the 13,000-mile long Great Wall, the intriguing Forbidden City, and the exotic Pearl and Silk Markets. Its members were also taken to a popular acrobatic show and enjoyed a grand farewell dinner and get-together on the last day of the tour.
Accommodation was provided at one of the best four-star hotels in Beijing and the group was accompanied by the popular celebrity couple Roshan and Kushlani Ranawana who are two of the Brand Ambassadors for the Ceylinco Life Family Savari programme. It was an all-expense paid trip inclusive of airfares, excursions and guided tours.
This was the fourth batch of winners to go on ‘savari’ in this edition of Ceylinco Life’s Family Savari programme. Earlier in the year the grand prize winners were treated to a tour of the eternal city of Rome, while 200 people were taken on a tour to Singapore, and nearly 4,000 members of policyholder families spent a day at the Leisure World theme park.
Conducted annually since 2006, the Ceylinco Life Family Savari promotion is intended to increase the penetration of life insurance and to reward policyholders for keeping their policies active. It is the largest customer promotion in Sri Lanka’s insurance industry.
In all, Family Savari 11 produced 4,260 winners from 1,065 policyholder families, an increase of 2,000 people over the 2,260 rewarded annually at previous Family Savari promotions. Since its inception, nearly 24,000 people have won overseas holidays or an excursion to the Leisure World theme park under this programme.
The Ceylinco Life Family Savari promotion has as its Brand Ambassadors the Sri Lankan actors Sriyantha Mendis, Sanjeewani Weerasinghe and Roshan Ranawana and his wife Kushlani who participate in the Savari outings and overseas tours.
The market leader in Sri Lanka’s life insurance sector since 2004, Ceylinco Life has close to a million lives covered by active policies. The company is acknowledged as the benchmark for innovation in the local insurance industry for its work in product research and development, customer service, professional development and corporate social responsibility.