- Türkiye and Malaysia chosen as locations for family holidays as promotion reverts to original theme
The world is opening up once again for Ceylinco Life policyholders with the return of overseas holidays for the family as the main loyalty reward under the life insurance market leader’s ‘Family Savari’ mega promotion, the largest initiative of its kind in the local life insurance sector.
The 17th edition of Family Savari announced this week will provide overseas holidays for 15 policyholder families in 2024 – to Türkiye for five families and to Malaysia for another 10 families – reverting to the original theme of the promotion.
Another 250 policyholder families comprising of 1,000 people will get to spend a fun-filled day at the Pearl Bay Water Park at Bandaragama, a new location for the local segment of the Family Savari.
“The Family Savari promotion has always been about the importance of quality family time and creating memories of a lifetime for our policyholders and their loved ones,” Ceylinco Life’s Deputy Chief Operating Officer Mr Samitha Hemachandra said. “Unfortunately, the pandemic made overseas travel inadvisable, but we are now delighted to be able to reward our loyal policyholders and their families with holidays to some of the world’s most popular destinations.”
With the beginning of the Covid-19 pandemic in 2020, Ceylinco Life’s Family Savari opted to reward winners initially with gold instead of the overseas holidays and local excursions, and subsequently with cash rewards to the full value of the prize purse, and thereafter with family vacations in leading local hotels as health concerns began to ease.
At this year’s Family Savari promotion, a total of 265 policyholders will be selected at two draws that will take place in November 2023 and January 2024 to reward them and their family members, numbering 1,060 people in all, for their loyalty to Ceylinco Life. The mega promotion has to date rewarded more than 35,000 people in this manner.
To be eligible to win overseas holidays or the local excursion at the Family Savari draws, Ceylinco Life policyholders are simply required to continue their existing policies with the Company or maintain a minimum account balance in their retirement plans during the promotion period, 1st September to 31st December 2023. Additional winning chances would be given to customers who download the Ceylife Digital App and further chances will be assigned corresponding to the time they have been Ceylinco Life customers.
Grand-prize winning families at previous Family Savari promotions have visited Australia, Italy, England, Germany, Switzerland, Japan, and France, while other winners have toured China, Dubai, and Singapore.
The Family Savari promotion is supported by its celebrity brand ambassadors, the popular actor Roshan Ranawana and his wife Kushlani.
Adjudged Sri Lanka’s ‘Brand of the Year’ and ‘Service Brand of the Year’ by the Sri Lanka Institute of Marketing (SLIM) and ‘Best Life Insurer in Sri Lanka’ by World Finance for the ninth consecutive year in 2022, Ceylinco Life was conferred the ‘Peoples Life Insurance Service Provider of the Year’ title at 2023 SLIM Kantar Peoples Awards for the 17th consecutive year, and was recently named one of the 10 Most Admired Companies in Sri Lanka. Ceylinco Life has been the country’s leading life insurer for more than half of the 35 years it has been in existence. The Company was also ranked the ‘Most Valuable Insurance Brand in Sri Lanka’ across both life and general insurance categories by Brand Finance in 2023 and certified a ‘Great Workplace’ in Sri Lanka for the third consecutive year in 2022. Ceylinco Life has close to a million lives covered by active policies and provides innovative life insurance solutions which offer protection while de-risking the goals and ambitions of the Company’s policyholders.
