Ceylinco Life has been certified a ‘Great Workplace’ in Sri Lanka for a second consecutive year with a five-mark improvement over the overall rating accorded to the life insurance leader last year, following an independent analysis conducted by Great Place to Work® a global authority on workplace culture.
The analysis includes an assessment of the employee experience based on five principles (Credibility, Respect, Fairness, Pride, and Camaraderie) through the Trust Index© Survey and an assessment of existing people practices through the Culture Audit© Management Questionnaire.
The survey which covered 100 per cent of Ceylinco Life’s full-time employees revealed that the overall perception regarding the Company as a workplace is more positive than the collective perception of individual elements of workplace engagement. This was gathered from the employees’ responses to feeling most positively about the pivotal and emotive statement “My work has special meaning: this is not just a job.”
Furthermore, over 85 per cent of the survey participants awarded ‘Great’ and ‘Fair’ ratings to the investigative question that explored how much confidence the employees had in the management team’s decisions. This is a testament to the trust that Ceylinco Life has earned over the years and in turn translates to the success of its operation, including employee engagement and customer satisfaction, the Company said.
Ceylinco Life scored higher than the averages of the 40 Best Workplaces in Sri Lanka in 2020 published by Great Place to Work® for the criteria of ‘Business acumen’ and ‘Management clarity.’ Additionally, ‘Management reliability,’ ‘Pride’ and ‘Credibility’ emerged as areas of relative strength for the organisation.
Great Place to Work® also observed that “Long term association with the organisation” is the strongest performing Workplace Health Indicator for Ceylinco Life.
“This certification is most encouraging, especially in the context of the times we find ourselves in,” Ceylinco Life Managing Director Mr Thushara Ranasinghe commented. “The challenges faced by businesses due to the global pandemic put employees under intense pressure too, and in their efforts to keep operations going during lockdowns companies can make the mistake of not paying adequate attention to employee concerns. At Ceylinco Life, we recognise that employee confidence and trust are a top priority, and more so in difficult times.”
Notably, Ceylinco Life was named a ‘Great Workplace’ in 2020 too, when the Company first applied for the certification offered by Great Place to Work®.
Great Place to Work® is the global authority on high-trust, high-performance workplace cultures. Through proprietary assessment tools, advisory services, and certification programs, including Best Workplaces lists and workplace reviews, Great Place to Work® provides the benchmarks, framework, and expertise needed to create, sustain, and recognise outstanding workplace cultures.
In 2021, Ceylinco Life was ranked the ‘Most Valuable Life Insurance Brand’ in Sri Lanka by Brand Finance, named one of the 10 Most Admired Companies in Sri Lanka by the International Chamber of Commerce Sri Lanka (ICCSL) in collaboration with the Chartered Institute of Management Accountants (CIMA) and voted the ‘Peoples Life Insurance Service Provider of the Year’ for a record 15th consecutive year. The Company has been Sri Lanka’s leading life insurer for more than half of the 33 years it has been in existence and was named the ‘Best Life Insurer in Sri Lanka’ for the seventh consecutive year in 2020 by World Finance.
Ceylinco Life has close to a million lives covered by active policies and is acknowledged as a benchmark in the local insurance sector for innovation, product research and development, customer service, professional development, sustainability, and corporate social responsibility.