Prize purse of Rs 30 million disbursed over past one year to reward loyal policyholders
Six one-million-rupee winners and 1050 other winners later, the 15th edition of Ceylinco Life’s annual Family Savari promotion concluded recently, but the Company says the good times are not over, with the next edition soon to be announced.
The Rs 1 million grand prize winner at the sixth and final draw of the mega promotion emerged from Kuliyapitiya while two more lucky policyholders from Vavuniya and Bandarawela won Rs 250,000 each. Fortune also favoured policyholders from all around the island, including from places as diverse as Padaviya, Wennappuwa, Pelmedulla and Akuressa. The concluding Family Savari draw rewarded a total of 176 winners: 76 with cash prizes and 100 with supermarket vouchers.
In all, the six bi-monthly draws of the 15th Ceylinco Life Family Savari promotion benefitted 1056 policyholders who received cash prices to the value of Rs 24 million and supermarket vouchers to the value of Rs 6 million, making a prize purse of Rs 30 million.
Besides the six one-million-rupee prize winners, the draws rewarded another 450 winners with cash prizes totalling Rs 18 million and presented 600 consolation prizes of supermarket shopping vouchers, each worth Rs 10,000.
To be eligible to win prizes at these draws, Ceylinco Life policyholders had to simply continue their existing policies with the Company or maintain a minimum account balance in their retirement plans during the promotion period. Additional winning chances were given to customers who paid their premiums directly to the company and further chances were assigned corresponding to the time they have been Ceylinco Life customers.
Intended to stimulate interest in life insurance, encourage policyholders to keep their policies active, the ‘Family Savari’ programme has benefitted more than 27,650 people to date. Grand-prize winning families at previous Family Savari promotions have visited Australia, Italy, England, Germany, Switzerland, Japan, and France, while other winners have toured China, Dubai, and Singapore.
Adjudged the ‘Most Valuable Life Insurance Brand in Sri Lanka’ by Brand Finance and certified a ‘Great Workplace’ in Sri Lanka for the third consecutive year in 2022, Sri Lanka’s Service Brand of the Year by the Sri Lanka Institute of Marketing (SLIM) in 2021 and the winner of the SLIM Kantar Peoples Award as the Most Popular Life Insurance Company in Sri Lanka for the 16th consecutive year, Ceylinco Life has been the country’s leading life insurer for more than half of the 34 years it has been in existence. Other accolades won in respect of 2021 include the ‘Most Popular Service Provider’ in Sri Lanka’s Life Insurance industry in 2021 by LMD, the ‘Most Valuable Life Insurance Brand’ in Sri Lanka by Brand Finance, and one of the 10 Most Admired Companies in Sri Lanka by the International Chamber of Commerce Sri Lanka (ICCSL) in collaboration with the Chartered Institute of Management Accountants (CIMA) and one of the 10 Best Workplaces in Sri Lanka’s Banking, Financial Services and Insurance (BFSI) sector by Great Place to Work.
Ceylinco Life has close to a million lives covered by active policies and provides innovative life insurance solutions which offer protection while de-risking the goals and ambitions of the Company’s policyholders.
