Citizens Development Business Finance PLC, a top tier NBFI in Sri Lanka secured the impressive ‘Best Social Media Initiative of the Year, Sri Lanka’ award at the recently concluded Asian Banking & Finance Awards 2019. The award ceremony is facilitated by the Asian Banking and Finance Magazine, a leading publication in the Banking and Finance industry for over a decade.
Strengthening its presence in the finance industry ‘CDB’ secured the award by competing amongst a magnitude of financial institutions from 37 countries in the Asian Pacific region. The Asian Banking and Finance Award ceremony was initiated in 2006 and has been a platform recognizing the best in the banking and finance industry under three main categories ‘Retail Banking Awards Category’, ‘Wholesale Banking Awards Category’ and ‘Corporate & Investment Banking Awards category’ for 14 years.
Sharing his thoughts about the win, Mr. Imdaad Naguib, General Manager, Emergent Business Information Technology (EBIT), CDB said “We are moving forward one step at a time in a very steady, successful pace, CDB without a doubt is one of the most innovative and successful NBFI (Non-Banking Financial Institution) in Sri Lanka, providing exceptional products and services with an extensive branch network across the Island. Winning the title as the ‘Best Social Media Initiative of the Year, Sri Lanka’ for CDB iTransfer, the only Social Media Fund Transfer feature in the country that can receive funds via any social media messaging platform ’’ establishes CDB’s purpose of “empowering aspirations” with new technology and commitment. We are extremely proud of this win and hope to continue on this winning streak in the years to come”.
The entry and evaluation process for the awards was formulated by an established panel of judges and experts in the banking and finance industry across Asia Pacific. Each participating organization was to bring forth their innovative solutions and case studies under the specific categories to be eligible for an award. Team CDB won the title as a result of hard work and dedication towards becoming the number one NBFI in Sri Lanka.
This year’s ceremony was held at Shangri-La Singapore in the presence of more than 300 senior executives from the banking finance industry across Asia Pacific, where over 100 banking institutions representing 37 countries were recognised for excellence. Citizens Development Business Finance PLC (CDB) is a public quoted leader, standing among the Top Five largest Non-Banking Financial Institutions in Sri Lanka with an island wide branch network of 71, driven by a state of the art technological platform that has revolutionized the way financial transactions are performed in the country.