FMCG Archives - Page 7 of 29 - Lanka Business News

April 4, 2022

Sri Lanka becomes only the 7th country to produce the legendary confectionary brand Perfetti Van Melle Lanka (Private) Ltd. announced the commencement of the local manufacturing of Chupa Chups, one of its most recognized and loved brands globally, becoming only the 7th country in the world to do so. The ‘Forever […]

March 31, 2022

Prima KottuMee celebrated a night of glory as it clinched the “People’s Advertisement of the Year” award at the recently concluded SLIM-KANTAR People’s Awards 2022. Not only does this re-affirm the brand’s love of fun, but also how much Prima KottuMee has captured the hearts of the youth in the country. […]

March 28, 2022

Donates Rs. 8 million worth of Pears products to 42 hospitals across Sri Lanka ~ Colombo, March 28th 2022: Staying true to its purpose of ensuring that every Sri Lankan baby has access to pediatrician tested care, Unilever’s flagship baby care brand – Pears has announced that its core range of […]

March 23, 2022

~The new campaign celebrates the confidence and self-belief of the Sri Lankan youth~ One Word. Four Letters. A million believers – SWAG. This summer, Pepsi® is all set to inspire the youth of Sri Lanka with its new campaign that reiterates its SWAG philosophy. The youth has never been more confident. […]

March 23, 2022

March 22, 2022

COLOMBO, Sri Lanka, March 2022: Pelwatte, the nation’s leading dairy producer is an active participant of the Smallholder Agribusiness Partnership Program (SAPP) which is a small scale agribusiness partnership program implemented with the Ministry of Agriculture, Democratic Socialist Republic of Sri Lanka. Through this project, the company hopes to improve the livelihoods of dairy […]

March 22, 2022

Ranked #1: Campaign: Undercover Avatar | Agency: MediaCom New York | Network: Mindshare | Holding Company: WPP | Brand: L’Enfant Bleu | Advertiser: Unilever | Country: USA 16 March 2022 –- WARC Rankings – Media 100, the ultimate independent global benchmark for media excellence, is now released featuring the most awarded campaigns and companies in the world. Compiled […]

March 21, 2022

Given the challenges faced due to the ongoing pandemic many companies are forced to cut down costs . The iconic company from the hill capital Sun Match continued its value driven philosophy by its founder TRR Rajan by an initiative of transforming the lives of amputees by helping them walk again. High […]

March 21, 2022

Diva, has always looked to create products with an authentic local flavor, especially in terms of fragrance. The newly introduced Diva Fresh Araliya detergent is no different. Diva Fresh Araliya comes with a one-of-a-kind authentic Sri Lankan fragrance and is manufactured to give clothes a superior freshness and cleanliness. All Diva […]

March 17, 2022

WARC Digital Commerce powered by Edge by Ascential launches with first-of-its-kind ‘How to win on Instacart’ report WARC dComm IndexTM – a new proprietary data-led benchmark for brands to measure themselves against category competitors across digital commerce platforms March 11, 2022 – COVID-19 created the perfect environment to force a step-change in how Consumer Packaged Goods (CPG) […]

Forever Fun Chupa Chups Now Made in Sri Lanka

Prima KottuMee wins coveted ‘Advertisement of the Year’ at SLIM-KANTAR People’s Awards 2022

Pears’ Range of Soaps and Creams Are Now Pediatrician Tested

Pepsi® welcomes summers with a new campaign to reiterate its swag phylosophy

WARC Rankings 2022: Effective 100 revealed – the world’s most awarded campaigns and companies for effectiveness

Pelwatte Empowers the local dairy farming community through training and financial assistance under its SAPP initiative!

WARC Rankings 2022: Media 100 revealed – the world’s most awarded campaigns and companies for media excellence

Sun Match Brings Hope to Amputees in Need

Diva unleashes its newest variant, Diva Fresh Araliya

New WARC study benchmarks the success of CPG brands on Instacart – and shows why availability and search are key drivers for growth