Canvas 2 2017 edition, the most iconic Smartphone by Micromax now in Sri Lanka

Colombo, Sri Lanka, 28 2017: Micromax Informatics Ltd., the leading smartphone player, today introduced Canvas 2 (2017) further strengthening its product portfolio in the region. The smartphone that changed the dynamics of Indian smartphone market, post its launch in 2012 is making a grand comeback in its 2017 edition, targeted to disrupt the mid-range smartphone segment. A perfect amalgamation of performance and style, the new Canvas 2 is the first smartphone in its price segment to come equipped with Corning® Gorilla® Glass 5. This strategic collaboration with Corning Incorporated is a unique proposition to the users across the country, to accelerate smartphone adoption.

With the Canvas 2, 2017 edition, Micromax aims to give consumers a device with an incredible user experience, great specs and other desirable features. The new Canvas2 is the first smartphone in its price segment with a Corning® Gorilla® Glass 5 protection and the strategic collaboration with Corning is a unique proposition to the users across, to experience durability and toughness.

Micromax expects Canvas 2 to be well received by its consumers all across the key markets it operates in including India, Russia, Sri Lanka, Middle East, Bangladesh and Nepal. The product has already been launched in India and Middle Eastand has received a tremenduous response.  Micromax on the back of this launch expects to further consolidate its stronghold in the smartphone market.

Commenting on the launch, Mr. Sameer Kakar, Vice President and Head International Business Micromax said, Sri Lanka is one the key markets for Micromax and we enjoy a great brand Equity in this market. Our presence here, since 2013,has helped us to establish a strongconnect with consumer here and this has enabled us to bring differentiated products to this market which have been well accepted. We now aim to deepen our relationship with the consumers here by launching newer smartphone models and Canvas 2 is our first very compelling proposition on this journey. Canvas2 was the first smartphone that we launched in our Canvas range of smartphones back in 2012, which reinvented the way consumers looked at their Smartphones. We are really excited to bring our iconic Canvas 2, 2017 edition for this market and the user experience this product will deliver to our beloved consumers.

Sanjeev Ariaratnam, Director of Metropolitan Telecom Services added, “The Sri Lankan smart phone market is maturing fast and customers are demanding more value for their money. Time and again, Micromax has proven that it can deliver a superior smart phone experience on par with some of the big names in the market. We are very excited to bring the Micromax Canvas 2 to the Sri Lanka market. We are confident that together with our extensive dealer and service network, we will be able to take the Micromax Canvas 2 to discerning smartphone customers across the country and make it a preferred choice within the segment. 

ABOUT CANVAS2

Let’s Redefine Tough

Sporting a 2.5D Cover Glass with Corning® Gorilla® Glass 5, the Canvas 2 gives up to 4 times better performance in drop failure height than other glasses. Equipped with improved drop performance and better retained strength, the device also offers a high standard of optical sharpness and protects against screen damage.

Wait What? Nougat!

Enjoy an experience like never as Canvas 2 comes with the latest Android Nougat. Because the new age consumers deserve the best of multi window support, reply in notification panel and quick settings.

Fingerprint Sensor

Forget the crazy pins and passwords. Unlock the new Canvas 2 with just a touch, thanks to its advanced 360-degree identification Fingerprint Sensor

Nothing’s Stopping You

Powered by a Quad-core 1.3GHz Processor, the new Canvas 2 promises better quality graphics, multi-tasking and improved application performance. With an expandable memory of 64 GB, the phone boats 3GB DDR3 RAM with large Capacity Rapid Access and has High density for compact storage and with 16 GB ROM.

Battery as strong as your Grit

Now users will never have to cut calls in the middle or stop playing their favourite songs on repeat, as Canvas 2 comes with a strong 3050 mAh battery which will last upto 11 hours. Because stopping is not an option, neither for you for your Canvas 2

Unbeatable 13 MP Camera

Capture every extraordinary sight as Canvas 2 has a 13 MP rear camera. Moments are waiting to be seized forever. The smartphone sports a 13MP Rear Camera with flash and works on different modes such as Bokeh, Panorama, HDR to enhance the superiority of the memorable moments. With a 5 MP selfie camera with wide angle lens that consists of F.20 Aperture, auto focus, 5P Lens, the smartphone will facilitate dynamic pictures with good amount of details.

Also, available at the official website of Micromax www.micromaxinfo.com