As the go-to hashtag for all content pertaining to books, reading, writing, and everything in between, TikTok’s BookTok continues to grow in popularity with over 77 billion views globally and is one of the most popular hashtags on the platform. With millions of users on TikTok, #BookTok has quickly become a hub for book lovers to share their reading recommendations and book reviews and discuss their favourite titles.
With writing tips, plot reenactments of popular novels, and more, this corner of TikTok encourages and inspires others to enjoy literature in all of its forms. The #BookTok community has been on TikTok since early 2020 but saw an initial boost in content during March 2020 with the beginning of stay-at-home orders. Users turned to TikTok for entertainment and discovering #BookTok recommendations, helping reignite a passion for reading that has grown through the app.
One of the reasons for #BookTok’s popularity is its accessibility. The short-form videos allow users to discover new titles and authors quickly, and the community-driven nature of the hashtag creates a sense of community around books and reading. As a result, #BookTok has become a way for readers to connect and share their love of literature.
TikTok, in contrast to other social media platforms, connects users with a wide range of creators and users interested in similar content. Given the simplicity of the content posted on this platform, book bloggers find it easier to connect and navigate.
#BookTok is now fast becoming the go-to hashtag on TikTok in Sri Lanka for all content pertaining to books, reading, writing, and everything in between. With book reviews, writing tips, plot reenactments of popular novels, and more, this corner of TikTok encourages and inspires others to enjoy literature in all of its forms. The trend has also helped to promote a diverse range of books and authors, making literature more accessible to people from all backgrounds.
These days, readers and authors directly communicate and interact with one another through TikTok with #BookTok, eschewing traditional communication channels in the process. They share knowledge, ideas, and book reviews. Because people are enthusiastic about the kinds of books they discover on this platform, this community has also been successful in attracting new readers.
As it becomes increasingly popular, #BookTok will also serve as a hub to celebrate Sri Lanka’s rich literature and to share poetry, landmark novels, and classic tales from prominent writers and poets in the country with TikTok communities across the world.
As the trend continues to spread, it will undoubtedly inspire more people to discover the joys of reading.