This summer, Samsung marked the release of the new Warner Bros. Pictures movie, BARBIE, with an exclusive 8K trailer and The BARBIE SmartThings DreamHouse on Samsung.com. Samsung Electronics Co, Ltd announced its partnership with Warner Bros. Pictures for this exciting collaboration, consisting of a Global retail activation and a European digital activation: BARBIE SmartThings DreamHouse. The campaign launched cross-channel in two phases this summer, with the global retail activation landing in retail stores worldwide.
As anticipation built for the official big-screen release on the 21st of July 2023, shoppers in retail stores worldwide enjoyed the official BARBIE movie trailer in glorious 8K on Samsung in-store TVs, showcasing the film’s eye-popping visuals. This rollout, part of a wider 8K content partnership between Samsung and Warner Bros. Pictures, is an exciting step forward in 8K content, highlighting Samsung Neo QLED 8K’s capabilities and getting consumers excited about seeing films in cinematic quality ahead of their release.
Starting from the 10th of July 2023, the BARBIE SmartThings DreamHouse on Samsung.com brought to life the vibrant world of BARBIE through everyday scenarios with the help of Samsung SmartThings. SmartThings seamlessly connected devices and appliances in the home, empowering users to customize their homes to their needs, and showcasing how everyone could use Samsung SmartThings through the exploration of Barbie’s iconic DreamHouse.
Visitors to the dedicated page could explore how they could use Samsung products like the Galaxy Z Flip4 and Galaxy Watch 4 to get the party started and create their own DreamHouse celebration. The BARBIE SmartThings DreamHouse on Samsung.com also featured a product carousel, allowing visitors to click through and directly purchase the range of products shown as they explored.
As Sri Lanka’s No. 1 smartphone brand, Samsung received the prestigious title of ‘People’s Youth Choice Brand of the Year’ for four consecutive years by SLIM Sri Lanka’s review of the country’s most valuable brands. Samsung’s customer base in Sri Lanka spans across all age groups, with a particular focus on the Gen Z and Millennial segments.As Sri Lanka’s No. 1 smartphone brand, Samsung has been awarded the prestigious title of ‘People’s Youth Choice Brand of the Year’ for four consecutive years by SLIM Sri Lanka’s review of the country’s most valuable brands. Samsung’s customer base in Sri Lanka spans across all age groups, with a particular focus on the Gen Z and Millennial segments.
