February 7, 2024, Colombo/Delhi: Astrum, India’s first research-based strategic communication advisory that uses science of persuasion™ to understand and shape public opinion ethically, and NGage, Sri Lanka’s pioneer in Integrated Marketing Communications and Public Relations, inked an exclusive strategic alliance that bridges India and Sri Lanka connectivity with a partnership that benefits clients in both nations. This mutually exclusive partnership capitalizes on the growing economic strength of the South Asian sub-continent, home to one of the largest and fastest growing free market economies in the world today.
The partnership will see both Astrum and NGage collaborate to offer clients in India and Sri Lanka a seamless service experience and leverage each other’s capabilities to offer ‘research-based multidisciplinary strategic communication solutions.’ The agreement also envisages an active ‘talent exchange’ programme to develop specialist capabilities and offer growth opportunities to team members in both firms.
“The communication world is not what it used to be, because the shelf-life of the old normal has expired and the ‘New World’ demands new paradigms of strategic communications. The combined acumen of Astrum and NGage will help clients successfully negotiate the complex landscape of Reputation, Risk and Regulation in this new world.” says Ashwani Singla, Founding Managing Partner of Astrum. He adds, “Our partnership is built on a shared passion for a science-powered approach to shape powerful narratives that deliver outcomes that matter to our clients.”
Commenting on the tie-up, Nimal Gunewardena, Founder Chairman & Chief Strategist of NGage Goodvocacy & PR, says, “I am delighted at the prospect of working again with Ashwani Singla, who invited us to join BM in 2008, and has now promised to help reinforce our expertise and international access. Our affiliation with Astrum enables us to help Sri Lankan companies as they increasingly go into regional markets, and Indian companies to build their brands here. while bringing access and expertise for national projects and FDI promotion.”