The Asia Pacific Institute of Digital Marketing (APIDM) Sri Lanka’s premier educational institute with an outstanding team of resource persons in the region for Digital Marketing training recently conducted a comprehensive workshop in Cambodia.
The workshops comprised three focused sessions, with the first being targeted at the members of the BNI Dynamic Chapter, the session on Digital Marketing for (Entrepreneurs / Business Owners / Marketing Managers & Brand Managers ) and the third for the staff and students of the Royal University of Phnom Penh.
These workshops reached nearly 150 participants which included a distinguished array of entrepreneurs, managing directors, CEOs, members in the corporate, management and marketing sectors, and undergraduate students. Among the range of twelve potent topics covered during the training were : ‘Writing a digital marketing plan for your business, Setting up social media profiles for your brand, The Digital Era, Measuring digital media campaigns using Google Analytics and many more all of which were in line with the current digital marketing sphere.
These productive sessions were conducted by Amitha Amarasinghe (Lead Trainer) of APIDM, a pioneer Digital Marketing professional having more than 10 years of experience in the field. These ground breaking sessions in Cambodia were organised by VPRINT with SabayLok & Crex (plus) joining in as Strategic Partners.
Program Director of Asia Pacific for Digital Marketing T. Ragulan said, “Our training courses help build stronger digital teams. We offer coaching on how to implement strategies in order to generate value from any digital marketing program and training on how to tackle business challenges”.
A participant at the Digital Marketing Workshop Lyna Hieng of DKSH Cambodia, the leading Market Expansion Services provider for companies who want to grow their business in Cambodia, remarked, “It was extremely beneficial for my current career move and future business plans, as it opened avenues to a world of opportunities available to me in future through a mere click at the lowest cost,” and went on to add that the training was “very good”.
Speaking about the courses offered at the academy, Suranga Priyashantha, the Founder of Asia Pacific for Digital Marketing said, As marketers, we are aware that digital marketing is constantly evolving and to many it can be a challenge to be on par with the rapid changes that occur on a daily basis. We believe that anyone who wishes to promote an online business should have the right tools and a thorough understanding of the potential and capabilities of this vast subject. Moreover, our scope at APIMD provides aspiring digital professionals a platform for acquiring knowledge and guidance through ample resources in order to benefit in their marketing campaigns.
APIDM is a relatively new rebranding of a locally and internationally acclaimed company which was launched in 2009 under the name eBusiness Academy which introduced the concept of Digital Marketing related knowledge to the Sri Lankan marketing fraternity. Within a short duration it established itself as a an exclusive entity conducting a number of training workshops in Digital Marketing, Search Engine Optimization and Social Media Marketing. Since 2012 it has enhanced its educational width by offering Certification Programs in eMarketing and Social Media Marketing.
A revamping of the course curricula and training programs in 2015 saw the introduction of new certification courses, and new corporate training workshop modules targeted both at seasoned digital marketers and beginners.
With the expansion of the organisation’s expertise reaching a wider client base in South and South-East Asia, the company renamed the institute as APIDM. It currently works with the best digital marketing professionals in the region to create the most up-to-date courses on par with international standards. It offers programs ranging from the Certificate in Digital Marketing, Professional Diploma in Digital Marketing, Boot camps, Corporate Training Programs, Digital Talk events, Digital Marketing Summits and Digital Marketing Workshops with the aim of creating and disseminating the best quality knowledge and training in digital marketing and electronic commerce to the business fraternity around the world. Further, with a resource panel spearheaded by luminaries in the digital marketing sphere with local and global exposure in various sectors, APIMD is truly a leader in the field.